July 5th, 2008

For many companies, the primary reason to even have a web site is to generate new leads. Although having a prospect fill out an online interest form is nice, nothing is better than a prospect actually picking up the phone. The best way to get the call rate as high as possible, is to make the phone number stand out on your web site. If getting calls is your goal, then your phone number should stand out maybe even as much as your logo.