Marketing Ease; Web Marketing Blog

Creating Convincing Content

Written by Krista Johnson -- July 30th, 2008 in Copywriting

Is bias versus non-bias as simple as persuading your audience?! Of course this is a possibility, but the assignment can be very detailed and technical.

In order to be a persuasive writer, make sure to provide plenty of proof, as well as solid facts to ensure your credibility. Persuasion can be as easy as presenting each side of an equation. However, a problem that might surface is when your argument is weighed by bias.

If you have ever been given an assignment to, or been in an argument where you have to prove your point, it is very difficult to present yourself without adding your own two cents. Adding your own opinions and voicing your personal feelings in any dispute is a prime example bias. Bias often occurs when a person ignores facts, or when a person refuses to belief anything other than themselves. Bias can even occur when somebody knows they’re wrong but continues to push the issue, just to prove their point.

Here are a few strategies to try when writing persuasively:

*    Provide a sense of humor

*    Use creative writing

*    Animate your copy

*    Play around narration

*    and even attempt to push your audience to exude further contribution to the controversy.

These suggestions might come in handy when trying to produce a reputable persuasive piece of writing. However, if you do not find that you are successful with these strategies, try approaching the task with other options and see if you can’t come up with a better solution.


Grab and Keep Attention, Part II

Written by Krista Johnson -- July 24th, 2008 in Blogroll

Another great idea to experiment with is to formulate questions for your readers. The use of questions is a good way of getting the readerâ??s train of thought moving towards the direction you’re going for. Try asking questions that open reader’s minds, questions that delve into their insecurities, and even questions that will allow their minds to paint a picture of the many possibilities you can provide them.

People are intrigued with questions. We find that we want to answer questions asked of us, we want to solve questions with solid solutions, and we want to learn more about the proposed question because we find them so irresistible to ignore.

Detail specific content is something else we humans long for. Generally, we fall asleep at the thought of boring clinical studies and textbook copy. But when faced with daily anecdotes that catch our attention, that is when we wake up and really start paying attention. Not to mention, details are what keep people yearning for more, and continue showing their interest in your product. You might also want to toy around with narrative and voice your pitch in a different voice then you usually would. Showing yourself in a different light really opens the door for countless possibilities.

So keep up at developing those unique techniques, and don’t be afraid to borrow a few from others as well!!


Grab and Keep Attention, Part I

Written by Krista Johnson -- July 22nd, 2008 in Copywriting

How do you know if your content holds your readers’ interest?

Your posts might tend to focus more on benefits rather than features; your posts might possess the correct amount of logical content and emotional content; or your posts might even contain headlines that captivate your readers’ attention.

But what if you are unable to maintain their attention?

Well, in the online world, the only thing that does matter is to indeed keep their attention drawn to you and your content. Distractions to look elsewhere are always tempting your readers to wonder away, so it is in high demand that you put your best foot forward and hit ‘em with your finest skills and techniques. So depending upon your own unique tricks of the trade, there are many different methods in which to audition in order to fix your readers’ attention to your copy.

One idea to consider using to enforce your copy is using images. Creating and illustrating images creates a strong emotional reaction in your readers. Ultimately, this plan of action then creates a wider mindset amongst your readers and makes room for your persuasive content. Within the chosen image, try to incorporate characteristics that will draw attention before reading the print, preempts the reader for a possible emotional connection with the content, and even quite possibly entail a strong image that will cause the message to click more distinctly with the reader through a transformation of emotions.


Elliminate the Invisibility Factor, Part II

Written by Krista Johnson -- July 17th, 2008 in Blogroll

The first plan of action to deploy is to gain attention. Why spend time learning about things you donâ??t want to know, and just skip ahead into the content you value? After reading several posts of the same overwhelming nonsense, readers become desperate for change and seek diversions. Start off getting noticed by responding to the need of the people. Give them content that will not bore them, content they connect with, and content they will enjoy reading. Thus, filling the demand for needed readership, and finally, rewarding yourself with having your peers’ attention focused on your blog.

The second step to take involves the many reasons readers have for following blogs. People tend to use blogs as a different means to obtain knowledge. It doesn’t matter whether a reader is trying to teach themselves a new trade/skill through a blog; if they are trying to stay current with what’s in the news; or maybe they just prefer following a specific blogger; the only thing that is imperative is the fact that every reader is using the blogosphere as a diversion from routine media. Not to mention, blogs are often used as a crutch for employees drowning in their daily workload and need a break but if only a minute or two at their jobs.

The third level to attempt is to know your given role. It is not unlikely, that to go unnoticed, some bloggers are oblivious as to what their role as a writer is. These bloggers need to know their primary role is gaining the readers’ attention, and their secondary role is to guide readers and act as their teacher.

If every great idea is poured into one post, it will more than likely contain too much glitz and glamor and become the least popular among other blogs. So instead of trying to sound as if you know everything and profess to be a great teacher, focus your blog more along the lines of creating a comfortable environment for readers to escape into for a bit. These pieces should be more light and airy, and not carry such heavy educated mumble jumble that can be found in textbooks. Rather, focus on creating a fun and interesting diversion that might also reveal a lesson or two, if read properly.

And finally, the fourth elective to examine is to write what your readers want to read. Although this might seem contradictory of the motto of “be yourself”, it is very important to tell people what they want to hear and to actually worry about what they think of you. If you want your blog to be successful, you must find an equal ground for what you want to write and what people want to read, while still being valuable to your readers.

So, when following these four guidelines and sticking fast to the strengths you possess, you will be a shoe in in the blogosphere and maintain an abundant readership.


Eliminate the Invisibility Factor, Part I

Written by Krista Johnson -- July 15th, 2008 in Blogroll

How many of you ever felt like your blog is invisible? Are you sick of that feeling like nobody even acknowledges your existence, let alone your writing capabilities?

So ultimately, you find yourself slaving away, day in and day out, pouring all your creativity, heart, and intuition into your posts only to discover you are unobservable.

So what are some possible avenues you can travel in order to attain visibility? Well, for starters, you might choose to submit your work to popular forums such as, StumbleUpon, and Digg. Or, you might also opt to increase your traffic by utilizing readers who visit your blog often and whose votes place your posts at the top. You might also attempt linking out to other bloggers, in hopes of gaining their attention as well as back link to your blog.

But what if you have already tried each of these approaches, and still wound up unnoticed? How about if fellow bloggers act as if your cares about their blog is irrelevant and ignore your links? And what if your posts don’t get comments because your blog is buried in the blogosphere community?

Fortunately, there are alternatives available for you that will help assist you with being made aware of. The following are a few pointers and suggestions that might alleviate some of the stresses associated with the cut-throat world of blogging and getting noticed.


A New Approach

Written by Krista Johnson -- July 11th, 2008 in Marketing

Each and every day, online marketing opportunities sprout up and increase your chance to build and grow your own business. In all actuality, there exists such an opportunity for growth that it is causing an overwhelming feeling by possible entrepreneurs.

Ever heard that saying, “When you can do anything, often you end up doing nothing.”? Well, if you have, it is no wonder that some people only see green. Working without the authority of a boss and gaining freedom from the day to day pressures of a nine to five, often allow people to forget that what you do for money is often more important than how much money you make.

Some quick ideas to consider when dealing with such issues are as follows. These pointers should be a good tool to help attain wealth and freedom in your own business, as well as being wholly satisfied with your endeavors.

Firstly, try taking some time to evaluate your creativity. Then, determine what precautions to take in order to ensure your business practices are received in the proper manner. Also decide what matters the most to you, such as goals and where you see yourself in the future. Write these down, refer to them frequently, and refresh your mind with what it is you’re trying to gain through your attempts. The reason being, is that you will know exactly where and what you want to be in the proceeding years.

Secondly, always be sure to focus and work on only one idea at a time. When you try to play around with too many ideas, they tend to meddle together, only causing confusion and a sense of being overwhelmed. When working with one specific idea, it is a good idea to divvy up how much time and dedication you are will to give to the project, both long and short term. Once you’ve divided up the amount of time you are willing to spend on individual activities, give it your all to maintain that schedule. If you ever do find that you wonder off the beaten path, revisit your plan and make the proper adjustments to fit into that same mold again. However, if you are unable to recapture your stance, be sure to have a backup plan for unforeseen obstacles.

When creating an online business, such as an advertising or marketing business, keep in mind all the significant aspects that go into the recipe. It takes a well thought out plan, time and dedication, organization and patience, as well as a solid foundation in which to go to for support. Owning your own business is not about chasing after money or gaining the most wealth possible. Instead, focus on the fact that true opportunities will pass you by if you keep your head in the wrong state of mind, no matter how great your business plan is or how much you put into your future aspirations.


Penmenship and the Basics

Written by Krista Johnson -- July 8th, 2008 in Copywriting

What is a constructive way I can produce great content under these strict rules and still have the comfortability of writing with my own style?

As a blog writer, I would prefer not to feel so tied down by these guidelines. When forming my thoughts and penning out blogs, I tend to get caught up in the professionalism of the blogosphere and it’s rules. I find myself nitpicking my work until I’ve dumbed it down to satisfy the expectations. I also find that I struggle with producing great and magnetic content enough times a week to draw in my audience. By having all these worries regarding the expectations of what makes a good blog, I feel that my focus is not on the right element and that my mind isn’t fully contributing to my work.

Why are there so many tightly woven rules when it comes to freedom of speech and the expanse of creativity? I seem to ask myself this question quite often. When sitting down to write, no matter what topic I chose to write about, it seems that I am restricted to conformity. If I ever want to satisfy my audience and gain their readership, I have to abide by this set of standards. I just don’t understand why such strictness must be followed in order to be considered a “good” blogger.

So I ask you for your advice-how do I do both?


Seeking Advice?

Written by Krista Johnson -- July 1st, 2008 in Marketing

When attempting to become a successful marketing company, keep in mind the importance of your services, your product, and your online business. The following are key elements to apply to your marketing techniques in this ever-busy industry.

First up is the need to have a neat, navigational, quick loading, and professional design for your product to be recognized. A good way to assure this outcome occurs, is to hire a professional marketing or design company to help your attempts. And if this option is not accessible, make sure to at least use a good site template and that it has plenty of quality related content.

Other necessary building blocks to incorporate into your strategy is to create a lot of links to your site, build credibility and rapport, and possibly put together a forum that relays useful information on a monthly basis. Creating and maintaining an affiliate program might be in order to promote oneself as well as putting forth the effort on all those other things. Along with this approach, also consider structuring together alliances that will help develop key strategies, as well as increase profitability.

Onto a more technical course of action, is to turn to the internet the power of its online tools. It is imperative to rank high within the search engines. Obtaining this goal will give your product and services an advantage because you will be first looked at and sought after to utilize. When using return on investment checks and cost per click engines, you are further increasing your trustworthiness and reliability.

When and if these simple guidelines are followed, pleasing results are bound to follow. However, if you’re still looking and needing further advice, stay tuned for future pointers on how to continue your success with your marketing business.


Writing With Confidence

Written by Krista Johnson -- June 26th, 2008 in Copywriting

“To write what you know and go with the flow.”

This is a personal quote I’ve coined and followed throughout my career as a writer. If you’re feeling uneasy about accomplishing any task, just free your mind and let your fingers do the talking. I know in my past, I have often found myself stuck in a corner with no way out. That is, until I opened my closed mind and allowed my thoughts to lead me out.

Whether performing a task in the employment world, or completing a paper in the education world, I always suggest to not sweat the small stuff. Instead, just let your words form the story or thesis within your mind. Permit your sense to delve into your inner core and engage with your subconscious. As I have followed this exercise in previous writings, you too will find how mind altering and freeing this experience can be.

By allowing your sight to bounce from one object to another, don’t question, just let your eyes visualize.

By allowing your taste to swallow truth, don’t judge, just let your mouth interpret.

By allowing your sense of touch to wonder, don’t think, just let your fingers create.By allowing your hearing to nestle in each vibration, don’t react, just let your ears listen.

By allowing your sense of smell to linger in every corner, don’t conceive, just let your nose detect.

By allowing your sight to bounce from one object to another, don’t question, just let your eyes visualize.If you completely release each of these senses to do whatever they please, you will create some truly unique and unpredictable content. Good luck finding that freedom!!


Skills and Techniques

Written by Krista Johnson -- June 24th, 2008 in Marketing

When initially starting to market, companies have to start small. First, they need to figure out the product, find a business partner not afraid to venture on the risky side, and market to their target audience. Once the specified group of consumers starts purchasing the product, a buzz effect erupts, causing other consumers to buy that product and populate the industry with that product. Consumers typically won’t purchase products from unestablished companies that only talk about their great features. Instead, consumers buy products that other consumers are buying.

One problem with marketing to the masses arises when companies think they can reach everyone through mainstream advertising. This presents a large mistake on behalf of the marketing team. Often, marketers will try to cut corners and save money by advertising to everyone with the same ad. What they don’t realize is that marketing varies across a wide spectrum of businesses and needs to be specified. Things to consider when advertising to specific groups of consumers include gender, age, race, and social class. Be sure to realize that there is a distinction between advertising towards pop culture and stereotyping in separating consumers.

What one marketer might consider off limits and offensive, might be a great pitch for another marketer. One game plan could potentially draw the target audience in closer for one marketer, but push the target audience of another marketer further away. Marketers can show they know who their audience is by researching their interests. When focusing on how diverse consumers are, marketers recognize the needs of individuals and strive to better provide for that group. Good marketers sponsor products that appeal to their target audience. They take interest in their consumers and show respect by advertising to their culture. In doing so, marketers form trusting bonds with their consumers all while not forming bias.

If a company wants to be the best company for a specific group of people, that company should advertise to that specific group. Directing your advertisements towards your target audience will illustrate your knowledge of how to gain customer loyalty. It also strengthens the fact that you recognize your audiences’ needs and dedicate your services to bringing them better awareness about the products and services you offer.

In the end, marketing really depends on who the product is directed at. The advertising of a product is also key. When a company combines these concepts, they begin to build they will be able to better understand the target audience, they can study the consumers in that area and begin to build their status up by acquiring the right consumers.