Marketing Ease; Web Marketing Blog

Great Marketing Practices

Written by Krista Johnson -- November 29th, 2007 in Marketing

One great steal in the marketing industry is to build and maintain loyal customers. Doing so will create repeat customers as well as repeat sales.

What does it mean to have loyal customers? Customer loyalty includes customers who make routine repeat purchases, buy from both service and product lines, refer other consumers, and stand by the company’s side even though the competition’s pull is great. In order to have these wonderful traits from customers, marketers must know how customers behave, how customers think, what needs and demands the customers have, and how the customers chose to conduct their business with marketers.

In order to attain this customer based knowledge, marketers must do their homework. Marketers must research customers’ habits and behaviors. Marketers must also interpret and analyze the found data as to what drives consumers to purchase specific products and pushes them into one preference or another.

Marketing can also be looked at from yet a different angle. According to Deborah Athens, “Marketing requires the left brain to have the quantitative discipline to do the analysis, and the right brain to have for the broader ability to think outside the box.” Both halves of the brain must exist for marketers to have a successful strategy that utilizes both creativity as well as knowledge.

After researching the various traits of customers, marketers must next set out on the road to success. First, marketers should understand the industry and its strengths and weaknesses. Marketers must also develop a strategy that compensates for the customers. Then, marketers need to pen out a marketing plan and in turn execute that plan to further their success among their customers. In order for this idea to be successful, marketers must pay close attention to the marketing plan. When doing so, marketers are making sure the plan is staying en route and following though with its objectives.

Embarking on such a journey, marketers are taking a huge leap when reaching out to customers. They are driving blindly on a road that keeps changing and in order to stay on path, marketers must continually give their customers what is expected. If marketers do not continue to change and grow with their customers’ needs, they will quickly get lost in the ever-expanding world of marketing.


Marketing to the Masses

Written by Krista Johnson -- November 20th, 2007 in Marketing

When initially starting to market, companies have to start small. First, they need to figure out the product, find a business partner not afraid to venture on the risky side, and market to their target audience. Once the specified group of consumers starts purchasing the product, a buzz effect erupts, causing other consumers to buy that product and populate the industry with that product. Consumers typically won’t purchase products from unestablished companies that only talk about their great features. Instead, consumers buy products that other consumers are buying.

One problem with marketing to the masses arises when companies think they can reach everyone through mainstream advertising. This presents a large mistake on behalf of the marketing team. Often, marketers will try to cut corners and save money by advertising to everyone with the same ad. What they don’t realize is that marketing varies across a wide spectrum of businesses and needs to be specified. Things to consider when advertising to specific groups of consumers include gender, age, race, and social class. Be sure to realize that there is a distinction between advertising towards pop culture and stereotyping in separating consumers.

What one marketer might consider off limits and offensive, might be a great pitch for another marketer. One game plan could potentially draw the target audience in closer for one marketer, but push the target audience of another marketer further away. Marketers can show they know who their audience is by researching their interests. When focusing on how diverse consumers are, marketers recognize the needs of individuals and strive to better provide for that group. Good marketers sponsor products that appeal to their target audience. They take interest in their consumers and show respect by advertising to their culture. In doing so, marketers form trusting bonds with their consumers all while not forming bias.

If a company wants to be the best company for a specific group of people, that company should advertise to that specific group. Directing your advertisements towards your target audience will illustrate your knowledge of how to gain customer loyalty. It also strengthens the fact that you recognize your audiences’ needs and dedicate your services to bringing them better awareness about the products and services you offer.

In the end, marketing really depends on who the product is directed at. The advertising of a product is also key. When a company combines these concepts, they begin to build they will be able to better understand the target audience, they can study the consumers in that area and begin to build their status up by acquiring the right consumers.


Marketing Changes over the Years

Written by Krista Johnson -- November 15th, 2007 in Marketing

In this day and age, technology is developing so rapidly that changes are occurring all across the board. Faster internet, digital photography, and interactive programs are all making advertising and marketing much easier in the ever expanding world of consumerism. With all these new advances, there are bond to be numerous changes.

One area that has been undergoing vast changes is media. Mobile devices and cellular phones are expanding their capabilities all the time. Just as soon as you purchase the new and hottest item of the week, the industry has turned around and produced something even better. Examples of such devices include the iPhone, BlackBerry cell phones and Sidekick cell phones.

Another area in media that is advancing the way we communicate is social networking. Sites such as MySpace and Facebook exist for personal use of staying connected with friends. These site allow people to post photos, music, videos, blogs and anything else they wish to share among friends. People are now even able to stay connected through music. Such sites allow people to connect with others who share the same music tastes and build relationships on. XM Radio and Sirius Satellite allow listeners to hear music of all varieties whenever they like. Jango is another new music network that connects people through their own designed radio stations.

Another venue experiencing change is the trends in marketing. New techniques are being developed to improve revenue and ROI’s. Better and more blogging must be done to increase gains; shifting with the cultural changes helps accumulate profit; and product develop reflecting the ever changing pace of technology also help with expansion.

Search Engine Marketing and Search Engine Optimization are also changing with the times. Upon SEM and SEO’s arrival, the basics of word-of-mouth, keyword searches, and public relations with brand control have all transitioned to the need for CMOs, blogs that reach out to clients, and ultimately engaging the community through any means possible.

Determined by the fast pace we move at today and all of the world’s new technology, marketing is evolving at a much faster rate then ever before. In order to maintain and accrue clients and profit, businesses have to adapt to the new forms of marketing and the ever fast and constant technological changes.


Online Marketing Options and Strategies

Written by Krista Johnson -- November 13th, 2007 in Marketing

In order to produce revenue, great marketing options and strategical roads must be taken. Aspects to consider are page layout, advertisements,

The overall presentation of the content and page layout make a huge impact on the target audience. The design of your services should be neatly organized and easy to read. Bright and friendly colors that appeal to the eye go a long way to ensure the consumer’s interest and desire to partake in your service.

Realize how much strategic planning accounts for your audience enrollment. Gaining interest can be as simple as producing advertisements. Also consider that there are many different venues to explore when advertising. Google and Yahoo ad words both allow businesses to promote oneself and shed light on their alternatives.

Other ways of providing options for your audience include multiple services that examine different areas of the same field. Try offering different types of services that all work towards the main goal the company prides itself to be. Experiment with Paid Search Management, Search Engine Optimization, Mapping Out Customers Locale, Email Set-Up to Strengthen your URL address.

So, in order to keep different types of customers satisfied, experiment with various arms of business to ensure gaining their reliability.


How to Develop Expertise by Learning Various Aspects of Writing

Written by Krista Johnson -- November 12th, 2007 in Copywriting

“Many of life’s failures are people who did not realize how close they were to success when they gave up.” I look to this quote by Thomas Edison for inspiration when trying to strengthen my skills as a writer.

There are multiple venues to build your writing skills and enrich you knowledge. Areas to keep in mind include citation/documentation, imagery, literary tools, organization, paragraph structure, poetry, prose, quotations, sentence fragments, thesis statements, etc. Study of each of these ideas and memorization of their meanings and rules provides for better skill development.

Another tip to apply to your expertise development is to avoid weak and overused aspects of writing. When ignored, this causes the power and effectiveness of your writing to diminish. Try to stay away from “to be” verbs and use active verbs in place of them. As a writer, you will want your verbs ‘to do something’ rather then ‘exist’.

Also, remember to employ a wide variety of vocabulary. Choose nouns, adverbs, and adjectives that are strong and imply believability, while staying away from those that are weak and could compromise your reliability. Exert diction with your word choice in order to help strengthen your argument, which will in turn build your integrity.

Finally, try to avoid bland terms. Using such terms might cause your audience to become bored easily, or weaken your credibility as a writer. Some terms to divert from include a lot, bad, good, great, kids, thing, really, very and so on. Also steer clear of slang, jargon, clichés and other forms of language that are informal and might suggest your writing style is lacking in knowledge and juvenile.

When keeping all these ideas in mind, you will strengthen the trust your audience has for you, as well as continue your personal growth as a writer.


Small Errors Bring Large Affects.

Written by Krista Johnson -- November 8th, 2007 in Copywriting

Can something as simple as a punctuation mark affect your blog? Why of course it can! It is so imperative to always edit copy before publishing it.

Common writing errors revolve around punctuation and grammatical mistakes.
Often, commas can be overused or forgotten. This presents a problem when trying to make sense of a sentence and the understanding of a statementâ??s point.

Be sure to comprehend the difference between words that have denotative similarities, but are connotatively different. Such examples to keep an eye on include effect and affect, their, there and they’re, weather and whether, lose and loose, etc. All are common mistakes made in writing and are often overlooked in the editing process.

Place emphasis on the subject/noun, verb, and modifier. If any of these writing elements is presented wrong, there is cause for confusion. The modifier is very important because it certifies or confines another word, phrase or clause. You wouldn’t modify a verb, it would make more sense to modify and identify the subject.

Two kinds of modifiers are adjectives, which modify nouns and pronouns; and adverbs, which modify adjectives, verbs and other adverbs.

e.g. The green grass wilted. Correct; modifies the noun ‘grass’.

e.g. The green wilted grass. Incorrect; modifies the verb ‘wilted’.

Also, pay attention to various modifiers. There is the pre-modifier, the post-modifier, as well as the dangling modifier. The pre-modifier is located before the modified component. The post-modifier is located after the modified component.

e.g. Quick (pre-modifier) naps in daytime (post-modifier).

The dangling modifier is a word or phrase thatâ??s meant to modify one element of a sentence but, due to its placement in the sentence, seems to modify another element or no element at all.

e.g. Existing in a damaged state, she was capable of purchasing the car cheaply.

This statement is misleading, because instead of reading she purchased the car cheaply because it was damaged, the reader thinks she was in a damaged state.

When building trust and credibility with your readers, keep to proofreading and editing in order to bulletproof your content and keep readers engaged in your writing.