There are many, many different markets that exist in our world. These markets might range anywhere from economical, political, industrial, etc. Although markets vary from group to group, and interest to interest, there always remains a constant…What appeals to your target market?
So knowing this fact, what questions can we ask in order to narrow down the field?
First, we must locate and specify the geological location we are marketing towards. Once we have determined the area we wish to market to, we must then conduct research to gain general demographic information. So what are some categories marketers look into for suggestions to produce their product to their target market?
Some demographics marketers and advertisers research and consider when producing to the masses may include:
* economic status
* sexual orientation
Another approach to marketing is to specify a particular group. For example, marketers have a much different approach to advertising towards children than they do towards adults. When targeting children, marketers might choose to do so with toys, games, television shows, commercials, various types of food, etc. However, when targeting adults, marketers might choose to do so with electronics, technology, sales and promotions, shopping markets and stores, different types of food and restaurants, etc.
Thoroughly, marketers are constantly looking for different suggestions and ways to produce their products to their specific target markets. Along the way to these discoveries, they rely on demographics, personal and group interests, as well as attention satisfying appeal. So the next time you are in the market to buy a product or service, remember you were personally identified for just that reason.