Marketing Ease; Web Marketing Blog

Elusive Ads

Written by Krista Johnson -- April 28th, 2008 in Marketing

What are some interesting, different, out-there, and fun marketing strategies that grab and keep attention?

Well, one thought that comes to my mind is the concept of playing games. Both adults and children alike, enjoy game playing. They like the competitiveness of the game, the anticipation of who will win, and the feeling that accompanies being the victor of the match. Upon this realization, I decided to do a search regarding my inquiry. To my surprise, I discovered that there was actually a technique in which advertising through games was possible.

The technical term I stumbled upon was In-game advertising. And it’s meaning was being able to advertise through the means of games. Both online games, computer desktop games, and video games all have a media outlet for promoting a service or product to a specific audience.

According to individuals on Wikipedia,

“In-game advertising is seen by some in the games industry as offering a new revenue stream, allowing developers to offset growing development costs and to take more risks in gameplay. Advertisers see in-game advertising as a prime way to target the male 18-34 demographic, who are increasingly neglecting television in favour of computer and video games. However, some gamers see these moves as greedy and invasive, dubbing in-game advertising software as spyware.”

Possible ways in which In-game advertising occurs is through product placement. In some games, products are placed meticulously throughout the background or along walls or billboards. Such examples appear in sports games when athletic products are displayed, or an ESPN emblem is placed in just the right place to gain attention, but not draw away from the game.

Many other examples exist out there, but I am going to let you do the digging and report what you come up with. Good luck scouting out those In-game advertisements!!


What Is PR?

Written by Krista Johnson -- April 23rd, 2008 in Marketing

When looking to gain credibility with your marketing strategies, public relations is needed to help spread the good word. To kick things off, let’s first take a closer look at what PR, Public relations, means in a definitive sense. PR is a communication strategy used by companies to establish a positive image, as well as build trust within their internal and external affairs. Wikipedia expands by saying, “Public relations involve popularizing successes, downplaying failures, announcing changes, and many other activities.”

Public relations is found in all aspects of the working world and when applied correctly, it can be very effective. One way a company utilizes PR is to correspond wholly, clearly, and respectfully with another company in order to ensure a relationship with the prospective party. An important role Public relations plays is being able to express the company’s mission and beliefs, identifies their practices and policies, as well as presents their goal of gaining unanimous comprehension among the public.

There are many possible methods which companies use to promote Public relations. One route to take is audience targeting, meaning you are narrowing down who the demographic group to market towards. There are also the options of spin doctors, lobby groups, photo shoots, publicity stunts, books, talk show circuit, speeches, and so on.

Knowing there are endless in which a company can use their PR skill, will definitely prove provide the needed evidence to build both trust and understanding among future clients.


How Writing Pays the Bills

Written by Krista Johnson -- April 21st, 2008 in Copywriting

Have you ever wondered who the writers really are? Have you ever thought about how far writers content reaches? Or, have you ever questioned where writers hear about jobs whose profit is quite handsome?

If you’re like me, the answer is yes. Recently, I found myself picking this puzzle apart and searching for answers to these questions. I was involved with a group of people who discussed different forms of professional writing. As we went down the list of different writing professions and styles, we stopped at direct mail writing.

So as we were discussing direct mailings, we found ourselves delving into the wonderful world of credit card offers. Only one person writes the content found on these credit card offers. That one person, who only writes one letter, is actually writing for thousands of people; because that one letter is copied and mailed to everyone around the nation. The reason being, the credit card companies are attempting to gain clients through this simple advertisement.

By now you might be thinking, wouldn’t all those mailings cost a lot of money? Possibly, but the expense is well worth it when the profits start rolling in. A direct mail writer usually earns about twenty-five thousand dollars for one piece. Sometimes the writer will also receive royalties for each letter that gains a client.

Let’s say that the writer produces a direct mailing for Discover credit card. That letter then gains multiple new clients, thus reinforcing the idea of royalties. So by the time everything is said and done, that one piece of writing could earn the writer up to nine hundred thousand dollars. Wow, that’s quite a large amount of money for writing one letter.

So in reality, it actually appears that writing really does pay the bills after all.


Scaredy Cat Meets Courageous Lion

Written by Krista Johnson -- April 8th, 2008 in Copywriting

Have you ever been stuck in a rut, burnt out, feeling like you don’t want to do anything because you don’t have enough energy to do so? Well, if you’re like a lot of other people, I’m sure you have felt this way at one point in time or another.

A good strategy I like to use to kick-start my routine is to doodle, brainstorm, put feelings on paper, and just release what’s inside that’s needing to get out. I find that having a creative outlet that allows my inner thoughts out, is a great way to gain individuality and freedom as an aspiring writer.

Another way in which I like to utilize my creative energies is to venture into the avoided, the feared, and the unknown. By doing this, I am putting myself in a position I’ve often steered clear of due to the intimidation I feel from it.

A few examples where I’ve dove into the fearful unknown, include writing science fiction, painting a person’s portrait, and singing in front of an audience. Each of these scenarios frightens me and usually causes me to avoid participating in them at any given time. However, if I force myself to face these fears, I am allowing a sheltered part of my mind to run wild and temp my creative juices to produce something freshly discovered and newly explored that can actually make clear and concise sense in the end.

By the end of this exercise, the goal is to satisfy the original need of outputting your internal energy. At the start of the exercise, fear tends to hold me back from expressing myself freely. And by the end of the exercise, courage tends to push me towards a satisfied need.

So ultimately, the moral to the exercise would be that “Before you can tame the beast, you have to first train the kitten to face the world unafraid.”