Marketing Ease; Web Marketing Blog

Creative Mistakes

Written by Krista Johnson -- May 27th, 2008 in Copywriting

Have you ever been writing and found with your end result that you have come up with something on a totally new and different page? If so, you’ve just stepped your game up to a different level of creativity.

By saying this, I am implying that we are often able to form great works out of unforeseen errors in our works. A wrong brush stroke in one’s painting might equate a grand idea for a much different approach to another future painting. A slight change in word choice, might change the entire direction in which a story is written. And a sudden jerk of the wrist might inspire a hair stylist to alter a haircut into a completely different style.

Each of these examples demonstrates ways in which professionals correct their mistakes by turning them into pieces that work wonders for them. So it is no wonder that the saying, “One man’s mistake are another man’s masterpiece” is such a key element in the creative world.

Whether we aim to create a work of art or if we set our sights a bit lower, the outcome of creating something great will still remain the same. We are adapting and changing creatures by nature, and through this process we are ever learning to develop new thoughts and processes. Thus, we continue to generate multiple creations that to its own, are greatly unique and individually symbolic.

Therefore, set your limits as high as the sun when you are creating anything in your life. If you think you make a mistake, just rethink your thoughts and progress from there. Use this mistake to inspire your senses and otherwise stir your creative juices to produce something you might never have imagined.


Freedom Writing

Written by Krista Johnson -- May 21st, 2008 in Copywriting

Quite often, people tend to write about copy and print. They fall into the feeling of what is comfortable and what they know. Writers who focus primarily on hard content and scientific statistics, may get drawn into the land of blah, as I like to call it.

Typically, readers do not really enjoy just reading cold facts and statistics. This would put any person over the edge with repetitiveness and boredom. The need for colorful, lyrical, and action language is strong, because that’s what readers look for and prefer to have while leisurely reading. While the importance of reliable resources is inevitably needed, reaching out to human feeling and emotion is also necessary.

Relating to readers through personal anecdotal accounts is always a sure fire way to connect to an audience. Throughout history, stories have been told over and over, so it is no wonder storytelling is so common and enjoyed by people.

A sense of humor will bring a piece of literature far as well. People donâ??t usually like reading dry content. Rather, they better relate and connect to a piece of writing when there are jokes and fluff in the mix. It is also fun when authors use sarcastic tones while trying to lighten the message.

If attempting to gaining readers, try playing around with word choice and varied language. Humor, reality, and experience all bring satisfaction to readers. So try stepping outside the box and have fun expanding your horizons.


Writing Rules

Written by Krista Johnson -- May 19th, 2008 in Copywriting

Professional writing isn’t about using others work as your own. Instead, find and use your own reliable sources, cite those sources, and avoid plagiarism and all the effects of it. Make it your goal to provide superb content, and the outcome will present promise and credibility.

One major rule is to use and cite trustworthy scholarly sources. A scholarly source is used as an academic tool for research. When using scholarly sources, remember that the author is expertly trained in his field of study. Journals that have a scholarly status sometimes cite their sources in bibliographic format. Also, as a way of sharing information among colleagues, author’s of scholarly articles propose original research and experiments to provide further knowledge of the subject matter.

Equally necessary in this process is to cite your sources. Always know how to properly cite a source as well as how to provide a source that provides where you retained that knowledge from. Providing citations gives your writing credibility; it gives the original author credit for supplying the content; and it gives your readers an optional outlet for further knowledge of the topic. Most importantly, citing sources prevents the writer from plagiarizing other authors.

Plagiarizing is a huge no-no in any industry. Serious consequences can be met if plagiarism is committed. Plagiarism is the worst offense in the academic world of content writing. As one definition states, “plagiarism is the unauthorized use or close imitation of the language and thoughts of another author and the representation of them as oneâ??s own original work.â? (

Sometimes plagiarizing someone else’s work can even happen if you’re not trying to. Typically what happens is the writer rewrites the original content thinking they havenâ??t plagiarized, but when they donâ??t give credit to the original writer, it becomes plagiarism.

Regardless of your particular situation, keep to the facts and cite everything that’s not your own and you will be just fine.


Basic Tips

Written by Krista Johnson -- May 15th, 2008 in Copywriting

Copywriting that is viewed as good, includes many strategies. If promoting products, or advertising events, or verbalizing articles based around controversy, specific procedures have to be taken to produce great written copy.Start by asking yourself what is the objective. Try asking yourself some follow-up questions: what is the main goal of appeal; what is the reasoning behind your choice of fonts, sizes, graphics; what message does your article send; and all other sections as well.

What you come up with for answers could be a bit startling. However, the most important question to answer is, “How do I simply get the first sentence of my content read?”. Each previously mentioned element of content goes into obtaining this answer. If a writer’s successful, his first attention grabbing sentence will push his readers onto the second sentence. This process causes anticipation amongst readers with wanting to know what the next content filled sentence contains. When a writer becomes talented with this process, he has now master what is called the chain reaction.

Also, remember that it’s important to satisfy your audience’s needs. One way to achieve this goal is to give readers something interesting or suspenseful to look forward to. Make sure to provide readers with information they’ll find trustworthy and reliable. And an obvious task to perform is to make sure your readers have the answers to the questions they might have.

Ultimately, keep to the facts and provide honest feedback and you’ll be on your way to a steadfast delivery of content.


Creating Composition

Written by Krista Johnson -- May 13th, 2008 in Copywriting

Ever wondered who the writers really are? Or ever thought about how far writers content reaches? Maybe you’ve just questioned where writers hear about jobs whose profit is quite handsome?

The answer’s simple. Yes. I’ve recently found myself picking this puzzle apart and searching for answers to these questions. I was involved with a group of people who discussed different forms of professional writing. As we went down the list of different writing professions and styles, we stopped at direct mail writing.

During our discussion of direct mailings, we found ourselves in the busy world of credit card offers. Typically one person writes the content found on these offers. That person is actually writing for thousands of people; because that one letter is copied and mailed to everyone around the nation. This is because, the credit card companies are attempting to gain clients through cheap and easy advertisement.

I know you might be thinking, ‘wouldnâ??t all those mailings cost a lot of money?’ Sure, it’s possible. But the cost is worth the profit. Direct mail writers can earn around twenty-five thousand dollars per piece. Writers might also receive royalties for each letter that assures a client.

Take a Discover card direct mailing piece. The letter gains new clients, causing reinforcement of the idea of royalties. When the time arrives where everything complete, that one direct mailing piece could earn the writer up to nine hundred thousand dollars. Wow, thatâ??s quite a large amount of money for writing one letter.

Surprisingly enough, writing really does pay the bills after all.