Marketing Ease; Web Marketing Blog

Writing With Confidence

Written by Krista Johnson -- June 26th, 2008 in Copywriting

“To write what you know and go with the flow.”

This is a personal quote I’ve coined and followed throughout my career as a writer. If you’re feeling uneasy about accomplishing any task, just free your mind and let your fingers do the talking. I know in my past, I have often found myself stuck in a corner with no way out. That is, until I opened my closed mind and allowed my thoughts to lead me out.

Whether performing a task in the employment world, or completing a paper in the education world, I always suggest to not sweat the small stuff. Instead, just let your words form the story or thesis within your mind. Permit your sense to delve into your inner core and engage with your subconscious. As I have followed this exercise in previous writings, you too will find how mind altering and freeing this experience can be.

By allowing your sight to bounce from one object to another, don’t question, just let your eyes visualize.

By allowing your taste to swallow truth, don’t judge, just let your mouth interpret.

By allowing your sense of touch to wonder, don’t think, just let your fingers create.By allowing your hearing to nestle in each vibration, don’t react, just let your ears listen.

By allowing your sense of smell to linger in every corner, don’t conceive, just let your nose detect.

By allowing your sight to bounce from one object to another, don’t question, just let your eyes visualize.If you completely release each of these senses to do whatever they please, you will create some truly unique and unpredictable content. Good luck finding that freedom!!


Skills and Techniques

Written by Krista Johnson -- June 24th, 2008 in Marketing

When initially starting to market, companies have to start small. First, they need to figure out the product, find a business partner not afraid to venture on the risky side, and market to their target audience. Once the specified group of consumers starts purchasing the product, a buzz effect erupts, causing other consumers to buy that product and populate the industry with that product. Consumers typically won’t purchase products from unestablished companies that only talk about their great features. Instead, consumers buy products that other consumers are buying.

One problem with marketing to the masses arises when companies think they can reach everyone through mainstream advertising. This presents a large mistake on behalf of the marketing team. Often, marketers will try to cut corners and save money by advertising to everyone with the same ad. What they don’t realize is that marketing varies across a wide spectrum of businesses and needs to be specified. Things to consider when advertising to specific groups of consumers include gender, age, race, and social class. Be sure to realize that there is a distinction between advertising towards pop culture and stereotyping in separating consumers.

What one marketer might consider off limits and offensive, might be a great pitch for another marketer. One game plan could potentially draw the target audience in closer for one marketer, but push the target audience of another marketer further away. Marketers can show they know who their audience is by researching their interests. When focusing on how diverse consumers are, marketers recognize the needs of individuals and strive to better provide for that group. Good marketers sponsor products that appeal to their target audience. They take interest in their consumers and show respect by advertising to their culture. In doing so, marketers form trusting bonds with their consumers all while not forming bias.

If a company wants to be the best company for a specific group of people, that company should advertise to that specific group. Directing your advertisements towards your target audience will illustrate your knowledge of how to gain customer loyalty. It also strengthens the fact that you recognize your audiences’ needs and dedicate your services to bringing them better awareness about the products and services you offer.

In the end, marketing really depends on who the product is directed at. The advertising of a product is also key. When a company combines these concepts, they begin to build they will be able to better understand the target audience, they can study the consumers in that area and begin to build their status up by acquiring the right consumers.



Written by Krista Johnson -- June 19th, 2008 in Blogroll

“When the going gets tough, the tough gets going.”

This is one of my favorite quotes, because no matter what type of situation there is, this saying can always be applied.

Sometimes life gets us down. We might be in debt, we might not have a job, we might have depression, whatever the case may be, there are always going to be factors that stand between us and our personal goals.

Even when you are knocked backwards on your bottom and feel you are at a loss, don’t fret or fear, instead, know that you can still overcome while you are down. Take for example, sports players who face wear and tear from their careers, but they keep pushing forward towards their goal of success. Tiger Woods just won another huge tournament, and he accomplished that title while he had stress fractures and a torn ALC in his knee. His demonstration of drive and determination is be enough to convince anyone that nothing should stand in the way of your personal aspirations.

Even as I sit behind this desk, I will not let any of life’s little quarries hold me back from achieving my dreams. I know that the road will be bumpy and the journey long, but if I believe in my strength and determination, I know that one day the pay off will be more than rewarding. I know that the industries I’ve chosen to go into are both competitive and cut-throat, but with a strong will and the endurance to hang with the toughest, I know I will persevere.

So I guess what I’m trying to say is, stick to your guns and you will win the showdown!!


Creating Creative Spaces

Written by Krista Johnson -- June 17th, 2008 in Copywriting

One thing I’ve often noticed is that when given an assignment, of any kind, there seems to be a need to alter your process and style. In saying so, I am speaking from experience and would like to relay some of my experiences with you.

One way in which alterations come into play for my content writing is to write as the weather is slightly off or different from that of which I’m used to. Since I normally find myself writing on a nice, sunny day, then it is a great way for me to get outside of my writing routine and produce while it’s cloudy and storming. And lets say that even though the environment changes, our minds might still be stuck in a rut, we can always gain new inflection from the new situation which could in turn inspire us to create a whole new masterpiece.

Another route to attempt cruising down would be the road of light versus darkness. For instance, instead of writing inside under a light bulb, take a walk outside and write beneath a shaded tree. Or, you might choose to try writing in the pitch dark and see how accurately your mind tells your hand to replay the scenario you’ve set down to tell. Even yet, maybe place yourself inside an environment you might otherwise have been phobic of. An example being where you place yourself in a closet, block all incoming light sources, write with the recycled breath in the air, and experience claustraphobia. By attempting this experiment, one could face their fears and might actually beat their phobia.

Thoroughly, I am implying that by changing our physical environments, we are really forcing our minds and subconscious to alter our mental and intellectual environments.


Jail House Blues

Written by Krista Johnson -- June 13th, 2008 in Copywriting

Do you ever feel that your life is just too crazy hectic? Or that it’s slipping away from you as do the northerly winds? How about feeling so dizzy you could swear you were just thrown from a tornado?!

If you’ve ever felt like this or agree with these statements, welcome to the wonderful world of being an adult. When you are all grown up and finally free of all the restrictions you’ve been annoyed of all your life, you think you’ve made it. But in all actuality, you’ve actually just started another leg of the race we call life. The only difference between these two halves is that the responsibilities we have as children are petty and small, whereas the responsibilities we have as adults are intricate and complex.

As children our main worries and concerns were about which friends we were going to play with and what time we had to be home for chores and dinner. But now, as adults, our main worries and concerns are about work, bills, and keeping food on the table.

What I am trying to get at and justify, is that whether we are young or old at heart and age, responsibility will constantly lurk in our shadows and taunt us with it’s everlasting reminder that we will never be free of all life’s little annoyances. So bear down and grin, because we’re all in it for the long haul!!


No Limits

Written by Krista Johnson -- June 12th, 2008 in Copywriting

Somebody once told me that to become a good writer, you must step outside yourself and push yourself further than you thought you could.

Recently, I have put that theory to the test and found it to be true. When you put your negativity aside and stride towards the more positive, rewarding attributes you know are true about yourself, the better chance you’ll have to strengthen your skills and perfect your talents.

For me, the limits I must push myself against are time and perfection. When I sit down to write, I think the content will just flow right out of my mind and I will be on to the next task before I know it. But while I am actually sitting down and doing writing, I always tend to find myself stumbling for just the right words and trying to make my content sound just right. I find myself caught up in trying to be a professional so much that sometimes it leads me into having writer’s block.

But with this new technique I am implementing into my life, I am going to push myself. I am going to push myself to write within specific time parameters. And I am also going to push myself to not search so long for the perfect word or phrase that I forget my thought.

I do believe that if I follow this exercise and push myself to exert what I tend to deny, I will be fulfilling my goal of producing higher quantities of content, as well as producing more quality work in a more timely manner.


Tools of the Trade

Written by Krista Johnson -- June 5th, 2008 in Copywriting

Marketing can take on all different types of roles. You find marketing in sales, you find marketing in entertainment, and you find marketing in relationships. Different ways in which marketing can be utilized include advertising, having promotions, and even celebrating by throwing morale booster parties. One way consumers can relate to these methods is because they are all involved in our daily lives.

It is because these simple and acessable tools are so readily available to consumers, that marketers are better able to draw people in and gain loyal customers.

At sporting events, we see the advertisements for sports drinks; in children’s meals at fast food restaurants, we see the promotions for toy companies; and during commercials, we view the advertisements for hundreds of products and services. So it is at no wonder that throughout the duration of our lives, we are broadcast and marketed to over and over again. Let me ask you this, then. Why is it that we never seem to tire from all this repetition of persuasion?

I know why, and I’ll tell you why. It’s because we have unconscious urges and wants that keep our addiction to these advertisements strong. Just as long as consumers keep consuming, the work of marketing and advertising will remain flowing.


Exercise Your Brain

Written by Krista Johnson -- June 3rd, 2008 in Copywriting

In a rut, or need a pick me up? Maybe need some advice to get your clock tickin’?! Well, here are some pointers on how to get the ball rolling, even when you’re bat’s not a-movin’.

First things first…we need to stretch before we go into full-blown work-out. To warm-up our mental energies, lets start out with some basic stretches. I like to suggest to start out by giving my fingers a workout and write down all and any thoughts that pop into my mind. This strategy gives both my mind and my fingers a thorough run around the block and preps them for full-on exercise. I also like to stretch my imagination out further by creatively writing from the warm-up brainstorming activity and producing out-of-mind content that might otherwise go unnoticed.

Secondly, we need to ease into our workout. In saying so, I like to pick a couple of my brainstorming ideas and transform them into slightly different forms. In content writing, as is with physical exercise, it is a necessity to thoroughly warm up so that when we progress into full-fledged workout, we will not strain ourselves. In this warm up phase, I like to tamper with my abilities to write poetry, science fiction, and any other forms that I am unfamiliar with.

And lastly, we find that we have burst into a head-to-toe sweating workout. During the tail-end of this workout, we must sprint to the finish line. As a way to correlate this sprinting to our writing, think about it as a writer completing a work, proofreading their content, and spending a lot of time editing their piece as to create the perfect workout. So when it comes to reaching the end of both races, all the necessary muscles and body functions will be completed with a well worthy payoff.

So at no expense to you, performing these exercises will both strengthen your body and also strengthen your mind!!