Marketing Ease; Web Marketing Blog

Elliminate the Invisibility Factor, Part II

Written by Krista Johnson -- July 17th, 2008 in Blogroll

The first plan of action to deploy is to gain attention. Why spend time learning about things you donĂ¢??t want to know, and just skip ahead into the content you value? After reading several posts of the same overwhelming nonsense, readers become desperate for change and seek diversions. Start off getting noticed by responding to the need of the people. Give them content that will not bore them, content they connect with, and content they will enjoy reading. Thus, filling the demand for needed readership, and finally, rewarding yourself with having your peers’ attention focused on your blog.

The second step to take involves the many reasons readers have for following blogs. People tend to use blogs as a different means to obtain knowledge. It doesn’t matter whether a reader is trying to teach themselves a new trade/skill through a blog; if they are trying to stay current with what’s in the news; or maybe they just prefer following a specific blogger; the only thing that is imperative is the fact that every reader is using the blogosphere as a diversion from routine media. Not to mention, blogs are often used as a crutch for employees drowning in their daily workload and need a break but if only a minute or two at their jobs.

The third level to attempt is to know your given role. It is not unlikely, that to go unnoticed, some bloggers are oblivious as to what their role as a writer is. These bloggers need to know their primary role is gaining the readers’ attention, and their secondary role is to guide readers and act as their teacher.

If every great idea is poured into one post, it will more than likely contain too much glitz and glamor and become the least popular among other blogs. So instead of trying to sound as if you know everything and profess to be a great teacher, focus your blog more along the lines of creating a comfortable environment for readers to escape into for a bit. These pieces should be more light and airy, and not carry such heavy educated mumble jumble that can be found in textbooks. Rather, focus on creating a fun and interesting diversion that might also reveal a lesson or two, if read properly.

And finally, the fourth elective to examine is to write what your readers want to read. Although this might seem contradictory of the motto of “be yourself”, it is very important to tell people what they want to hear and to actually worry about what they think of you. If you want your blog to be successful, you must find an equal ground for what you want to write and what people want to read, while still being valuable to your readers.

So, when following these four guidelines and sticking fast to the strengths you possess, you will be a shoe in in the blogosphere and maintain an abundant readership.

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