Marketing Ease; Web Marketing Blog

Grab and Keep Attention, Part II

Written by Krista Johnson -- July 24th, 2008 in Blogroll

Another great idea to experiment with is to formulate questions for your readers. The use of questions is a good way of getting the readerĂ¢??s train of thought moving towards the direction you’re going for. Try asking questions that open reader’s minds, questions that delve into their insecurities, and even questions that will allow their minds to paint a picture of the many possibilities you can provide them.

People are intrigued with questions. We find that we want to answer questions asked of us, we want to solve questions with solid solutions, and we want to learn more about the proposed question because we find them so irresistible to ignore.

Detail specific content is something else we humans long for. Generally, we fall asleep at the thought of boring clinical studies and textbook copy. But when faced with daily anecdotes that catch our attention, that is when we wake up and really start paying attention. Not to mention, details are what keep people yearning for more, and continue showing their interest in your product. You might also want to toy around with narrative and voice your pitch in a different voice then you usually would. Showing yourself in a different light really opens the door for countless possibilities.

So keep up at developing those unique techniques, and don’t be afraid to borrow a few from others as well!!


Elliminate the Invisibility Factor, Part II

Written by Krista Johnson -- July 17th, 2008 in Blogroll

The first plan of action to deploy is to gain attention. Why spend time learning about things you donĂ¢??t want to know, and just skip ahead into the content you value? After reading several posts of the same overwhelming nonsense, readers become desperate for change and seek diversions. Start off getting noticed by responding to the need of the people. Give them content that will not bore them, content they connect with, and content they will enjoy reading. Thus, filling the demand for needed readership, and finally, rewarding yourself with having your peers’ attention focused on your blog.

The second step to take involves the many reasons readers have for following blogs. People tend to use blogs as a different means to obtain knowledge. It doesn’t matter whether a reader is trying to teach themselves a new trade/skill through a blog; if they are trying to stay current with what’s in the news; or maybe they just prefer following a specific blogger; the only thing that is imperative is the fact that every reader is using the blogosphere as a diversion from routine media. Not to mention, blogs are often used as a crutch for employees drowning in their daily workload and need a break but if only a minute or two at their jobs.

The third level to attempt is to know your given role. It is not unlikely, that to go unnoticed, some bloggers are oblivious as to what their role as a writer is. These bloggers need to know their primary role is gaining the readers’ attention, and their secondary role is to guide readers and act as their teacher.

If every great idea is poured into one post, it will more than likely contain too much glitz and glamor and become the least popular among other blogs. So instead of trying to sound as if you know everything and profess to be a great teacher, focus your blog more along the lines of creating a comfortable environment for readers to escape into for a bit. These pieces should be more light and airy, and not carry such heavy educated mumble jumble that can be found in textbooks. Rather, focus on creating a fun and interesting diversion that might also reveal a lesson or two, if read properly.

And finally, the fourth elective to examine is to write what your readers want to read. Although this might seem contradictory of the motto of “be yourself”, it is very important to tell people what they want to hear and to actually worry about what they think of you. If you want your blog to be successful, you must find an equal ground for what you want to write and what people want to read, while still being valuable to your readers.

So, when following these four guidelines and sticking fast to the strengths you possess, you will be a shoe in in the blogosphere and maintain an abundant readership.


Eliminate the Invisibility Factor, Part I

Written by Krista Johnson -- July 15th, 2008 in Blogroll

How many of you ever felt like your blog is invisible? Are you sick of that feeling like nobody even acknowledges your existence, let alone your writing capabilities?

So ultimately, you find yourself slaving away, day in and day out, pouring all your creativity, heart, and intuition into your posts only to discover you are unobservable.

So what are some possible avenues you can travel in order to attain visibility? Well, for starters, you might choose to submit your work to popular forums such as, StumbleUpon, and Digg. Or, you might also opt to increase your traffic by utilizing readers who visit your blog often and whose votes place your posts at the top. You might also attempt linking out to other bloggers, in hopes of gaining their attention as well as back link to your blog.

But what if you have already tried each of these approaches, and still wound up unnoticed? How about if fellow bloggers act as if your cares about their blog is irrelevant and ignore your links? And what if your posts don’t get comments because your blog is buried in the blogosphere community?

Fortunately, there are alternatives available for you that will help assist you with being made aware of. The following are a few pointers and suggestions that might alleviate some of the stresses associated with the cut-throat world of blogging and getting noticed.



Written by Krista Johnson -- June 19th, 2008 in Blogroll

“When the going gets tough, the tough gets going.”

This is one of my favorite quotes, because no matter what type of situation there is, this saying can always be applied.

Sometimes life gets us down. We might be in debt, we might not have a job, we might have depression, whatever the case may be, there are always going to be factors that stand between us and our personal goals.

Even when you are knocked backwards on your bottom and feel you are at a loss, don’t fret or fear, instead, know that you can still overcome while you are down. Take for example, sports players who face wear and tear from their careers, but they keep pushing forward towards their goal of success. Tiger Woods just won another huge tournament, and he accomplished that title while he had stress fractures and a torn ALC in his knee. His demonstration of drive and determination is be enough to convince anyone that nothing should stand in the way of your personal aspirations.

Even as I sit behind this desk, I will not let any of life’s little quarries hold me back from achieving my dreams. I know that the road will be bumpy and the journey long, but if I believe in my strength and determination, I know that one day the pay off will be more than rewarding. I know that the industries I’ve chosen to go into are both competitive and cut-throat, but with a strong will and the endurance to hang with the toughest, I know I will persevere.

So I guess what I’m trying to say is, stick to your guns and you will win the showdown!!


Blogging Rules

Written by Krista Johnson -- January 24th, 2008 in Blogroll

Why are there so many tightly woven rules when it comes to freedom of speech and the expanse of creativity? I seem to ask myself this question quite often. When sitting down to write, no matter what topic I chose to write about, it seems that I am restricted to conformity. If I ever want to satisfy my audience and gain their readership, I have to abide by this set of standards. I just don’t understand why such strictness must be followed in order to be considered a “good” blogger.

As a blog writer, I would prefer not to feel so tied down by these guidelines. When forming my thoughts and penning out blogs, I tend to get caught up in the professionalism of the blogosphere and it’s rules. I find myself nitpicking my work until I’ve dumbed it down to satisfy the expectations. I also find that I struggle with producing great and magnetic content enough times a week to draw in my audience. By having all these worries regarding the expectations of what makes a good blog, I feel that my focus is not on the right element and that my mind isn’t fully contributing to my work.

So I ask you for your advice-how do I do both?

What is a constructive way I can produce great content under these strict rules and still have the comfortability of writing with my own style?