Marketing Ease; Web Marketing Blog

Creating Convincing Content

Written by Krista Johnson -- July 30th, 2008 in Copywriting

Is bias versus non-bias as simple as persuading your audience?! Of course this is a possibility, but the assignment can be very detailed and technical.

In order to be a persuasive writer, make sure to provide plenty of proof, as well as solid facts to ensure your credibility. Persuasion can be as easy as presenting each side of an equation. However, a problem that might surface is when your argument is weighed by bias.

If you have ever been given an assignment to, or been in an argument where you have to prove your point, it is very difficult to present yourself without adding your own two cents. Adding your own opinions and voicing your personal feelings in any dispute is a prime example bias. Bias often occurs when a person ignores facts, or when a person refuses to belief anything other than themselves. Bias can even occur when somebody knows they’re wrong but continues to push the issue, just to prove their point.

Here are a few strategies to try when writing persuasively:

*    Provide a sense of humor

*    Use creative writing

*    Animate your copy

*    Play around narration

*    and even attempt to push your audience to exude further contribution to the controversy.

These suggestions might come in handy when trying to produce a reputable persuasive piece of writing. However, if you do not find that you are successful with these strategies, try approaching the task with other options and see if you can’t come up with a better solution.


Grab and Keep Attention, Part I

Written by Krista Johnson -- July 22nd, 2008 in Copywriting

How do you know if your content holds your readers’ interest?

Your posts might tend to focus more on benefits rather than features; your posts might possess the correct amount of logical content and emotional content; or your posts might even contain headlines that captivate your readers’ attention.

But what if you are unable to maintain their attention?

Well, in the online world, the only thing that does matter is to indeed keep their attention drawn to you and your content. Distractions to look elsewhere are always tempting your readers to wonder away, so it is in high demand that you put your best foot forward and hit ‘em with your finest skills and techniques. So depending upon your own unique tricks of the trade, there are many different methods in which to audition in order to fix your readers’ attention to your copy.

One idea to consider using to enforce your copy is using images. Creating and illustrating images creates a strong emotional reaction in your readers. Ultimately, this plan of action then creates a wider mindset amongst your readers and makes room for your persuasive content. Within the chosen image, try to incorporate characteristics that will draw attention before reading the print, preempts the reader for a possible emotional connection with the content, and even quite possibly entail a strong image that will cause the message to click more distinctly with the reader through a transformation of emotions.


Penmenship and the Basics

Written by Krista Johnson -- July 8th, 2008 in Copywriting

What is a constructive way I can produce great content under these strict rules and still have the comfortability of writing with my own style?

As a blog writer, I would prefer not to feel so tied down by these guidelines. When forming my thoughts and penning out blogs, I tend to get caught up in the professionalism of the blogosphere and it’s rules. I find myself nitpicking my work until I’ve dumbed it down to satisfy the expectations. I also find that I struggle with producing great and magnetic content enough times a week to draw in my audience. By having all these worries regarding the expectations of what makes a good blog, I feel that my focus is not on the right element and that my mind isn’t fully contributing to my work.

Why are there so many tightly woven rules when it comes to freedom of speech and the expanse of creativity? I seem to ask myself this question quite often. When sitting down to write, no matter what topic I chose to write about, it seems that I am restricted to conformity. If I ever want to satisfy my audience and gain their readership, I have to abide by this set of standards. I just don’t understand why such strictness must be followed in order to be considered a “good” blogger.

So I ask you for your advice-how do I do both?


Writing With Confidence

Written by Krista Johnson -- June 26th, 2008 in Copywriting

“To write what you know and go with the flow.”

This is a personal quote I’ve coined and followed throughout my career as a writer. If you’re feeling uneasy about accomplishing any task, just free your mind and let your fingers do the talking. I know in my past, I have often found myself stuck in a corner with no way out. That is, until I opened my closed mind and allowed my thoughts to lead me out.

Whether performing a task in the employment world, or completing a paper in the education world, I always suggest to not sweat the small stuff. Instead, just let your words form the story or thesis within your mind. Permit your sense to delve into your inner core and engage with your subconscious. As I have followed this exercise in previous writings, you too will find how mind altering and freeing this experience can be.

By allowing your sight to bounce from one object to another, don’t question, just let your eyes visualize.

By allowing your taste to swallow truth, don’t judge, just let your mouth interpret.

By allowing your sense of touch to wonder, don’t think, just let your fingers create.By allowing your hearing to nestle in each vibration, don’t react, just let your ears listen.

By allowing your sense of smell to linger in every corner, don’t conceive, just let your nose detect.

By allowing your sight to bounce from one object to another, don’t question, just let your eyes visualize.If you completely release each of these senses to do whatever they please, you will create some truly unique and unpredictable content. Good luck finding that freedom!!


Creating Creative Spaces

Written by Krista Johnson -- June 17th, 2008 in Copywriting

One thing I’ve often noticed is that when given an assignment, of any kind, there seems to be a need to alter your process and style. In saying so, I am speaking from experience and would like to relay some of my experiences with you.

One way in which alterations come into play for my content writing is to write as the weather is slightly off or different from that of which I’m used to. Since I normally find myself writing on a nice, sunny day, then it is a great way for me to get outside of my writing routine and produce while it’s cloudy and storming. And lets say that even though the environment changes, our minds might still be stuck in a rut, we can always gain new inflection from the new situation which could in turn inspire us to create a whole new masterpiece.

Another route to attempt cruising down would be the road of light versus darkness. For instance, instead of writing inside under a light bulb, take a walk outside and write beneath a shaded tree. Or, you might choose to try writing in the pitch dark and see how accurately your mind tells your hand to replay the scenario you’ve set down to tell. Even yet, maybe place yourself inside an environment you might otherwise have been phobic of. An example being where you place yourself in a closet, block all incoming light sources, write with the recycled breath in the air, and experience claustraphobia. By attempting this experiment, one could face their fears and might actually beat their phobia.

Thoroughly, I am implying that by changing our physical environments, we are really forcing our minds and subconscious to alter our mental and intellectual environments.


Jail House Blues

Written by Krista Johnson -- June 13th, 2008 in Copywriting

Do you ever feel that your life is just too crazy hectic? Or that it’s slipping away from you as do the northerly winds? How about feeling so dizzy you could swear you were just thrown from a tornado?!

If you’ve ever felt like this or agree with these statements, welcome to the wonderful world of being an adult. When you are all grown up and finally free of all the restrictions you’ve been annoyed of all your life, you think you’ve made it. But in all actuality, you’ve actually just started another leg of the race we call life. The only difference between these two halves is that the responsibilities we have as children are petty and small, whereas the responsibilities we have as adults are intricate and complex.

As children our main worries and concerns were about which friends we were going to play with and what time we had to be home for chores and dinner. But now, as adults, our main worries and concerns are about work, bills, and keeping food on the table.

What I am trying to get at and justify, is that whether we are young or old at heart and age, responsibility will constantly lurk in our shadows and taunt us with it’s everlasting reminder that we will never be free of all life’s little annoyances. So bear down and grin, because we’re all in it for the long haul!!


No Limits

Written by Krista Johnson -- June 12th, 2008 in Copywriting

Somebody once told me that to become a good writer, you must step outside yourself and push yourself further than you thought you could.

Recently, I have put that theory to the test and found it to be true. When you put your negativity aside and stride towards the more positive, rewarding attributes you know are true about yourself, the better chance you’ll have to strengthen your skills and perfect your talents.

For me, the limits I must push myself against are time and perfection. When I sit down to write, I think the content will just flow right out of my mind and I will be on to the next task before I know it. But while I am actually sitting down and doing writing, I always tend to find myself stumbling for just the right words and trying to make my content sound just right. I find myself caught up in trying to be a professional so much that sometimes it leads me into having writer’s block.

But with this new technique I am implementing into my life, I am going to push myself. I am going to push myself to write within specific time parameters. And I am also going to push myself to not search so long for the perfect word or phrase that I forget my thought.

I do believe that if I follow this exercise and push myself to exert what I tend to deny, I will be fulfilling my goal of producing higher quantities of content, as well as producing more quality work in a more timely manner.


Tools of the Trade

Written by Krista Johnson -- June 5th, 2008 in Copywriting

Marketing can take on all different types of roles. You find marketing in sales, you find marketing in entertainment, and you find marketing in relationships. Different ways in which marketing can be utilized include advertising, having promotions, and even celebrating by throwing morale booster parties. One way consumers can relate to these methods is because they are all involved in our daily lives.

It is because these simple and acessable tools are so readily available to consumers, that marketers are better able to draw people in and gain loyal customers.

At sporting events, we see the advertisements for sports drinks; in children’s meals at fast food restaurants, we see the promotions for toy companies; and during commercials, we view the advertisements for hundreds of products and services. So it is at no wonder that throughout the duration of our lives, we are broadcast and marketed to over and over again. Let me ask you this, then. Why is it that we never seem to tire from all this repetition of persuasion?

I know why, and I’ll tell you why. It’s because we have unconscious urges and wants that keep our addiction to these advertisements strong. Just as long as consumers keep consuming, the work of marketing and advertising will remain flowing.


Exercise Your Brain

Written by Krista Johnson -- June 3rd, 2008 in Copywriting

In a rut, or need a pick me up? Maybe need some advice to get your clock tickin’?! Well, here are some pointers on how to get the ball rolling, even when you’re bat’s not a-movin’.

First things first…we need to stretch before we go into full-blown work-out. To warm-up our mental energies, lets start out with some basic stretches. I like to suggest to start out by giving my fingers a workout and write down all and any thoughts that pop into my mind. This strategy gives both my mind and my fingers a thorough run around the block and preps them for full-on exercise. I also like to stretch my imagination out further by creatively writing from the warm-up brainstorming activity and producing out-of-mind content that might otherwise go unnoticed.

Secondly, we need to ease into our workout. In saying so, I like to pick a couple of my brainstorming ideas and transform them into slightly different forms. In content writing, as is with physical exercise, it is a necessity to thoroughly warm up so that when we progress into full-fledged workout, we will not strain ourselves. In this warm up phase, I like to tamper with my abilities to write poetry, science fiction, and any other forms that I am unfamiliar with.

And lastly, we find that we have burst into a head-to-toe sweating workout. During the tail-end of this workout, we must sprint to the finish line. As a way to correlate this sprinting to our writing, think about it as a writer completing a work, proofreading their content, and spending a lot of time editing their piece as to create the perfect workout. So when it comes to reaching the end of both races, all the necessary muscles and body functions will be completed with a well worthy payoff.

So at no expense to you, performing these exercises will both strengthen your body and also strengthen your mind!!


Creative Mistakes

Written by Krista Johnson -- May 27th, 2008 in Copywriting

Have you ever been writing and found with your end result that you have come up with something on a totally new and different page? If so, you’ve just stepped your game up to a different level of creativity.

By saying this, I am implying that we are often able to form great works out of unforeseen errors in our works. A wrong brush stroke in one’s painting might equate a grand idea for a much different approach to another future painting. A slight change in word choice, might change the entire direction in which a story is written. And a sudden jerk of the wrist might inspire a hair stylist to alter a haircut into a completely different style.

Each of these examples demonstrates ways in which professionals correct their mistakes by turning them into pieces that work wonders for them. So it is no wonder that the saying, “One man’s mistake are another man’s masterpiece” is such a key element in the creative world.

Whether we aim to create a work of art or if we set our sights a bit lower, the outcome of creating something great will still remain the same. We are adapting and changing creatures by nature, and through this process we are ever learning to develop new thoughts and processes. Thus, we continue to generate multiple creations that to its own, are greatly unique and individually symbolic.

Therefore, set your limits as high as the sun when you are creating anything in your life. If you think you make a mistake, just rethink your thoughts and progress from there. Use this mistake to inspire your senses and otherwise stir your creative juices to produce something you might never have imagined.