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Freedom Writing

Written by Krista Johnson -- May 21st, 2008 in Copywriting

Quite often, people tend to write about copy and print. They fall into the feeling of what is comfortable and what they know. Writers who focus primarily on hard content and scientific statistics, may get drawn into the land of blah, as I like to call it.

Typically, readers do not really enjoy just reading cold facts and statistics. This would put any person over the edge with repetitiveness and boredom. The need for colorful, lyrical, and action language is strong, because that’s what readers look for and prefer to have while leisurely reading. While the importance of reliable resources is inevitably needed, reaching out to human feeling and emotion is also necessary.

Relating to readers through personal anecdotal accounts is always a sure fire way to connect to an audience. Throughout history, stories have been told over and over, so it is no wonder storytelling is so common and enjoyed by people.

A sense of humor will bring a piece of literature far as well. People donâ??t usually like reading dry content. Rather, they better relate and connect to a piece of writing when there are jokes and fluff in the mix. It is also fun when authors use sarcastic tones while trying to lighten the message.

If attempting to gaining readers, try playing around with word choice and varied language. Humor, reality, and experience all bring satisfaction to readers. So try stepping outside the box and have fun expanding your horizons.

 

Writing Rules

Written by Krista Johnson -- May 19th, 2008 in Copywriting

Professional writing isn’t about using others work as your own. Instead, find and use your own reliable sources, cite those sources, and avoid plagiarism and all the effects of it. Make it your goal to provide superb content, and the outcome will present promise and credibility.

One major rule is to use and cite trustworthy scholarly sources. A scholarly source is used as an academic tool for research. When using scholarly sources, remember that the author is expertly trained in his field of study. Journals that have a scholarly status sometimes cite their sources in bibliographic format. Also, as a way of sharing information among colleagues, author’s of scholarly articles propose original research and experiments to provide further knowledge of the subject matter.

Equally necessary in this process is to cite your sources. Always know how to properly cite a source as well as how to provide a source that provides where you retained that knowledge from. Providing citations gives your writing credibility; it gives the original author credit for supplying the content; and it gives your readers an optional outlet for further knowledge of the topic. Most importantly, citing sources prevents the writer from plagiarizing other authors.

Plagiarizing is a huge no-no in any industry. Serious consequences can be met if plagiarism is committed. Plagiarism is the worst offense in the academic world of content writing. As one definition states, “plagiarism is the unauthorized use or close imitation of the language and thoughts of another author and the representation of them as oneâ??s own original work.â? (dictionary.com)

Sometimes plagiarizing someone else’s work can even happen if you’re not trying to. Typically what happens is the writer rewrites the original content thinking they havenâ??t plagiarized, but when they donâ??t give credit to the original writer, it becomes plagiarism.

Regardless of your particular situation, keep to the facts and cite everything that’s not your own and you will be just fine.

 

Basic Tips

Written by Krista Johnson -- May 15th, 2008 in Copywriting

Copywriting that is viewed as good, includes many strategies. If promoting products, or advertising events, or verbalizing articles based around controversy, specific procedures have to be taken to produce great written copy.Start by asking yourself what is the objective. Try asking yourself some follow-up questions: what is the main goal of appeal; what is the reasoning behind your choice of fonts, sizes, graphics; what message does your article send; and all other sections as well.

What you come up with for answers could be a bit startling. However, the most important question to answer is, “How do I simply get the first sentence of my content read?”. Each previously mentioned element of content goes into obtaining this answer. If a writer’s successful, his first attention grabbing sentence will push his readers onto the second sentence. This process causes anticipation amongst readers with wanting to know what the next content filled sentence contains. When a writer becomes talented with this process, he has now master what is called the chain reaction.

Also, remember that it’s important to satisfy your audience’s needs. One way to achieve this goal is to give readers something interesting or suspenseful to look forward to. Make sure to provide readers with information they’ll find trustworthy and reliable. And an obvious task to perform is to make sure your readers have the answers to the questions they might have.

Ultimately, keep to the facts and provide honest feedback and you’ll be on your way to a steadfast delivery of content.

 

Creating Composition

Written by Krista Johnson -- May 13th, 2008 in Copywriting

Ever wondered who the writers really are? Or ever thought about how far writers content reaches? Maybe you’ve just questioned where writers hear about jobs whose profit is quite handsome?

The answer’s simple. Yes. I’ve recently found myself picking this puzzle apart and searching for answers to these questions. I was involved with a group of people who discussed different forms of professional writing. As we went down the list of different writing professions and styles, we stopped at direct mail writing.

During our discussion of direct mailings, we found ourselves in the busy world of credit card offers. Typically one person writes the content found on these offers. That person is actually writing for thousands of people; because that one letter is copied and mailed to everyone around the nation. This is because, the credit card companies are attempting to gain clients through cheap and easy advertisement.

I know you might be thinking, ‘wouldnâ??t all those mailings cost a lot of money?’ Sure, it’s possible. But the cost is worth the profit. Direct mail writers can earn around twenty-five thousand dollars per piece. Writers might also receive royalties for each letter that assures a client.

Take a Discover card direct mailing piece. The letter gains new clients, causing reinforcement of the idea of royalties. When the time arrives where everything complete, that one direct mailing piece could earn the writer up to nine hundred thousand dollars. Wow, thatâ??s quite a large amount of money for writing one letter.

Surprisingly enough, writing really does pay the bills after all.

 

How Writing Pays the Bills

Written by Krista Johnson -- April 21st, 2008 in Copywriting

Have you ever wondered who the writers really are? Have you ever thought about how far writers content reaches? Or, have you ever questioned where writers hear about jobs whose profit is quite handsome?

If you’re like me, the answer is yes. Recently, I found myself picking this puzzle apart and searching for answers to these questions. I was involved with a group of people who discussed different forms of professional writing. As we went down the list of different writing professions and styles, we stopped at direct mail writing.

So as we were discussing direct mailings, we found ourselves delving into the wonderful world of credit card offers. Only one person writes the content found on these credit card offers. That one person, who only writes one letter, is actually writing for thousands of people; because that one letter is copied and mailed to everyone around the nation. The reason being, the credit card companies are attempting to gain clients through this simple advertisement.

By now you might be thinking, wouldn’t all those mailings cost a lot of money? Possibly, but the expense is well worth it when the profits start rolling in. A direct mail writer usually earns about twenty-five thousand dollars for one piece. Sometimes the writer will also receive royalties for each letter that gains a client.

Let’s say that the writer produces a direct mailing for Discover credit card. That letter then gains multiple new clients, thus reinforcing the idea of royalties. So by the time everything is said and done, that one piece of writing could earn the writer up to nine hundred thousand dollars. Wow, that’s quite a large amount of money for writing one letter.

So in reality, it actually appears that writing really does pay the bills after all.

 

Scaredy Cat Meets Courageous Lion

Written by Krista Johnson -- April 8th, 2008 in Copywriting

Have you ever been stuck in a rut, burnt out, feeling like you don’t want to do anything because you don’t have enough energy to do so? Well, if you’re like a lot of other people, I’m sure you have felt this way at one point in time or another.

A good strategy I like to use to kick-start my routine is to doodle, brainstorm, put feelings on paper, and just release what’s inside that’s needing to get out. I find that having a creative outlet that allows my inner thoughts out, is a great way to gain individuality and freedom as an aspiring writer.

Another way in which I like to utilize my creative energies is to venture into the avoided, the feared, and the unknown. By doing this, I am putting myself in a position I’ve often steered clear of due to the intimidation I feel from it.

A few examples where I’ve dove into the fearful unknown, include writing science fiction, painting a person’s portrait, and singing in front of an audience. Each of these scenarios frightens me and usually causes me to avoid participating in them at any given time. However, if I force myself to face these fears, I am allowing a sheltered part of my mind to run wild and temp my creative juices to produce something freshly discovered and newly explored that can actually make clear and concise sense in the end.

By the end of this exercise, the goal is to satisfy the original need of outputting your internal energy. At the start of the exercise, fear tends to hold me back from expressing myself freely. And by the end of the exercise, courage tends to push me towards a satisfied need.

So ultimately, the moral to the exercise would be that “Before you can tame the beast, you have to first train the kitten to face the world unafraid.”

 

Overcoming Obstacles

Written by Krista Johnson -- March 24th, 2008 in Copywriting

How many times have you found yourself stumped and stuck standing still when attempting to write? Sure, we’ve all been there. But what can we do to surpass this obstacle?

One idea you might consider is to research different ways to conquer this battle. Surf online, go to bookstores, or travel to your local library in search of content to help you over the writers’ block hurdle. Once you’ve found a strategy that looks appealing to your needs, give it a try and see where your writing goes. If this particular strategy doesn’t work, seek a new option and test-drive that one to see if it’s the right match.

Another approach might be to locate and contact a professional for their advice. Try to schedule an interview, either face-to-face or over the phone, to ask questions that pertain to your objective of writing with more ease. See what their advice and words of wisdom are and put those concepts into your struggle with writing.

A third concept you might chose would be to attend a class, convention, or workshop regarding your writing inquiries. At such an event, there will be plenty of well educated persons to help assist you. You might also receive advice to get your writing headed in the right direction. Take notes and if neccessary, buy certain products that you understand, as it will assist with your objective.

So, when and if you find you’ve completely lost yourself within the maze of writing, be sure to employ each and every imaginable technique in order to ensure your success as a writer.

 

Building Blocks of Success

Written by Krista Johnson -- March 12th, 2008 in Copywriting

When sitting down to produce any great work, there are basic concepts to keep in mind. Even though your intentions are good and your efforts are genuine, you still must look out for small errors and follow simple standards.

The first rule in which I follow, is to know what you want to say and how to say it. Once you’ve decided what idea you wish to convey, set forth to do just that. Hatch out all the steps and details it will take to reach your goal, maintain the confidence needed to do so, and start building your masterpiece.

Secondly, I find the rule of simplicity works wonders. Some writers struggle with having a wide range of vocabulary, while others have an expansive list of words. Writers who have a hard time with word choice and selection tend to overshoot their point by dressing up their words. If you find that you are one of these writers, stray away from fancy connotations and stick to simple terms that will clearly express your thoughts.

A third rule to experiment with is time management. Don’t panic when dealing with time and deadlines; instead, use that pressure to heighten your productivity of great content. When faced with constrictions on any level, it tends to free your mind of its insecurities and run wild with expression. Often, it is at times like this that a writer’s most creative and powerful ideas are crafted.

An ending note I like to leave readers with, is the notion that creation is never complete. Whether we are producing artwork, literature, electronics, etc., the spectrum of possibilities is endless. New rules are created every day, as old ones are also encompassed into today’s standards to assist with achieving success. So when venturing out on this journey, keep to these suggestions as to reward your triumphs.

 

The Hot Dog Theory

Written by Krista Johnson -- February 8th, 2008 in Copywriting

Q: What do you get when you throw a bunch of random things together into one compilation?

A: You get a marvelous, yet sometimes bizarre, creation!

At this point, you may be wondering what in the world I am talking about…Let me explain.

When it comes to writing, there is a smörgåsbord of different components that go into the process. You must consider the brainstorming, the long hours, the funds, the advertising, the dedication, and all the blood, sweat, and tears it takes to produce a product to the right group of consumers.

One way I like looking at this concept is my ‘Hot Dog Theory’.

Like hot dogs, writing is usually prepared commercially by mixing all of the elements in one large pot, otherwise known as the composition. As hot dogs consist of many separate parts, beef, chicken, and pork, writing also consists of many separate parts. The ingredients that go into the recipe for producing great writing consists of nouns, verbs, adjectives, spelling, grammar, structure, and presentation.

Food and writing alike, both move rapidly through each process. They pass through blades and pages; being ground and mixed as well as rewritten and erased, all in order to ensure the end product contains all the needed ingredients; thus making both processes analogous. Each combination is now ready for the next step in the preparation process. The same way in which hot dogs are forced through tubes into casings in preparation for cooking, writing is forced through pens onto pages in preparation for publishing.

After this entire process, your final product is just around the corner. With a few finishing touches and the perfect packaging assembled, this analogy comes full circle as all the steps, hard work, and preparation have now produced a clear, complex, and complete product. So enjoy your literature and hot dogs.

 

Free Writing

Written by Krista Johnson -- February 5th, 2008 in Copywriting

“To write what you know and go with the flow.”

This is a personal quote I’ve coined and followed throughout my career as a writer. If you’re feeling uneasy about accomplishing any task, just free your mind and let your fingers do the talking. I know in my past, I have often found myself stuck in a corner with no way out. That is, until I opened my closed mind and allowed my thoughts to lead me out.

Whether performing a task in the employment world, or completing a paper in the education world, I always suggest to not sweat the small stuff. Instead, just let your words form the story or thesis within your mind. Permit your sense to delve into your inner core and engage with your subconscious. As I have followed this exercise in previous writings, you too will find how mind altering and freeing this experience can be.

By allowing your sight to bounce from one object to another, don’t question, just let your eyes visualize.

By allowing your taste to swallow truth, don’t judge, just let your mouth interpret.

By allowing your sense of touch to wonder, don’t think, just let your fingers create.By allowing your hearing to nestle in each vibration, don’t react, just let your ears listen.

By allowing your sense of smell to linger in every corner, don’t conceive, just let your nose detect.

By allowing your sight to bounce from one object to another, don’t question, just let your eyes visualize.If you completely release each of these senses to do whatever they please, you will create some truly unique and unpredictable content. Good luck finding that freedom!!