Marketing Ease; Web Marketing Blog

The Comforts of Writing

Written by Krista Johnson -- January 15th, 2008 in Copywriting

As professionals in whatever field of expertise, it can often be a struggle to produce work on a constant basis. As a writer, given specific deadlines, this presents a bit of problem. Finding the right words and the right mindset can be a struggling factor writers face when dealing with busy schedules.

In order to produce great content and remain punctual, there are a few suggestions to try. Determine what time of day your mind is most ready to write and take every precaution to avoid any distractions. Possible precautions to take include turning off your cell phone, not surfing the web or playing games, shutting off the television, as well as blocking out irrelevant thoughts inside your mind.

Then, figure out what makes your mind most ready to write and surround yourself with those comforts. For some people these comforts might include relaxing in a bath, wearing comfortable clothing, writing in the comforts of ones’ own bed, listening to soothing or relaxing music, or anything else that puts your mind at ease to accomplish the task of producing great content.

Also, stick to the idea of creative writing. As each and every idea flows from your mind, be sure to write them all down. Doing so will ensure that you will not forget any idea, thus creating a shortcut to possible future topics. Creative writing also frees your mind of the constraints of authoritativeness and allows the writing process to be open, unique, and even fun.

As you gain clarity and learn how to write comfortably, you will strengthen your writing abilities and become an accomplished student of the trade. Keeping these tips and your own personally developed concepts in mind will help create great work ethic, as well as illustrate how great of a writer you are. Good luck in your journey to discover who you truly are outside of a world full of distractions!

 

How to Develop Expertise by Learning Various Aspects of Writing

Written by Krista Johnson -- November 12th, 2007 in Copywriting

“Many of life’s failures are people who did not realize how close they were to success when they gave up.” I look to this quote by Thomas Edison for inspiration when trying to strengthen my skills as a writer.

There are multiple venues to build your writing skills and enrich you knowledge. Areas to keep in mind include citation/documentation, imagery, literary tools, organization, paragraph structure, poetry, prose, quotations, sentence fragments, thesis statements, etc. Study of each of these ideas and memorization of their meanings and rules provides for better skill development.

Another tip to apply to your expertise development is to avoid weak and overused aspects of writing. When ignored, this causes the power and effectiveness of your writing to diminish. Try to stay away from “to be” verbs and use active verbs in place of them. As a writer, you will want your verbs ‘to do something’ rather then ‘exist’.

Also, remember to employ a wide variety of vocabulary. Choose nouns, adverbs, and adjectives that are strong and imply believability, while staying away from those that are weak and could compromise your reliability. Exert diction with your word choice in order to help strengthen your argument, which will in turn build your integrity.

Finally, try to avoid bland terms. Using such terms might cause your audience to become bored easily, or weaken your credibility as a writer. Some terms to divert from include a lot, bad, good, great, kids, thing, really, very and so on. Also steer clear of slang, jargon, clichés and other forms of language that are informal and might suggest your writing style is lacking in knowledge and juvenile.

When keeping all these ideas in mind, you will strengthen the trust your audience has for you, as well as continue your personal growth as a writer.

 

Small Errors Bring Large Affects.

Written by Krista Johnson -- November 8th, 2007 in Copywriting

Can something as simple as a punctuation mark affect your blog? Why of course it can! It is so imperative to always edit copy before publishing it.

Common writing errors revolve around punctuation and grammatical mistakes.
Often, commas can be overused or forgotten. This presents a problem when trying to make sense of a sentence and the understanding of a statement’s point.

Be sure to comprehend the difference between words that have denotative similarities, but are connotatively different. Such examples to keep an eye on include effect and affect, their, there and they’re, weather and whether, lose and loose, etc. All are common mistakes made in writing and are often overlooked in the editing process.

Place emphasis on the subject/noun, verb, and modifier. If any of these writing elements is presented wrong, there is cause for confusion. The modifier is very important because it certifies or confines another word, phrase or clause. You wouldn’t modify a verb, it would make more sense to modify and identify the subject.

Two kinds of modifiers are adjectives, which modify nouns and pronouns; and adverbs, which modify adjectives, verbs and other adverbs.

e.g. The green grass wilted. Correct; modifies the noun ‘grass’.

e.g. The green wilted grass. Incorrect; modifies the verb ‘wilted’.

Also, pay attention to various modifiers. There is the pre-modifier, the post-modifier, as well as the dangling modifier. The pre-modifier is located before the modified component. The post-modifier is located after the modified component.

e.g. Quick (pre-modifier) naps in daytime (post-modifier).

The dangling modifier is a word or phrase that’s meant to modify one element of a sentence but, due to its placement in the sentence, seems to modify another element or no element at all.

e.g. Existing in a damaged state, she was capable of purchasing the car cheaply.

This statement is misleading, because instead of reading she purchased the car cheaply because it was damaged, the reader thinks she was in a damaged state.

When building trust and credibility with your readers, keep to proofreading and editing in order to bulletproof your content and keep readers engaged in your writing.

 

Difficulties Facing Successful Writing

Written by Krista Johnson -- October 30th, 2007 in Copywriting

Can persuading your audience be as simple as non-bias vs bias?! Of course this is possible, but very tedious and detail oriented is the task.

In order to provide a persuasive piece of writing, one must focus on the hard facts. Given resourced and researched content, any writer can persuade an audience to one side of an issue or another. The problem that arises, however, is writing without bias. When trying to sway people, it is hard to not place your own thoughts and feelings into the piece. This is especially true when trying to liven a piece of writing, as to not read and appear so black and white.

One way to attempt to give life to a persuasive piece is humor. Look for humorous quotes or cartoons that are fact based to brighten your persuasion.

Another suggestion to consider is to be creative. Use poetry or other artistic ways to represent the facts as to cause your readers’ imaginations to lead them to their decision.

One last component to pay attention to are the different issues that arise when discussing debatable topics. Such topics that cause controversy include politics, religion, morals, ethics, and many others as well. In order to discuss any of these topics without forming bias, all subjects need to be presented with hard facts to prove their credibility.

Topics of persuasion and controversy tend to raise feelings and emotions in people, but as writers, we must sustain from placing our own views into the content.

 

Branches of Copywriting

Written by Krista Johnson -- October 24th, 2007 in Copywriting

The importance of good writing and good content spans across all walks of life. Readers prefer and expect copy to be both knowledgeable and professional. They also want copywriters to adapt and conform their content to fit into every profession. Successful business copywriting has to fulfill the needs of possible prospects by providing readable, honest, and straightforward content to gain their loyalty. Excellent and captivating business copywriting venues such as:

  • Administrative Businesses
  • Advertising/Public Relations
  • Educational Facets
  • Legal Departments
  • Medical Fields
  • Sales/Marketing Businesses
  • Scientific/Technological Areas

A good way to imagine a successful business achieving their aspirations, is to compare its growth with the growth of a tree. Both start their journey with patience and nurturing hands. Then as each begins to sprout, they attain knowledge of how to grow stronger. As time passes by, both the tree and the business stretch their arms out and begin learning information that continues to branch out with their growth. They generate ideas to build a strong foundation to stand on; they execute decisions to correct any mistakes they’ve made after learning from trial and error; and they apply their trained skills to fully develop and perfect their form. Both the tree and the business continue this process until they’ve created something that yields profit and is beautiful.

If and when all these steps are followed, your business endeavors will prosper and produce wealth. Wealth of success, wealth of knowledge, and wealth of self establishment will all reward your efforts.

This concept can be tracked as far back as Abraham Lincoln. He once stated that, “Character [business copywriting] is like a tree and reputation [profit] like its shadow. The shadow is what we think of it; the tree is the real thing.” Therefore, without the tree there wouldn’t be shadows and without the strength of business copywriting there wouldn’t be profit.

 

Personal Development of Writing Skills

Written by Krista Johnson -- October 18th, 2007 in Copywriting

In order to develop better skills in life, we must remember to proceed with what we know. When we are young, we are just starting out with voicing ourselves. As we gain knowledge, however, we begin to expand on the unknown. We learn different aspects of language that accompany us in our intellectual journeys through life. We explore the possibilities of grammar, technique, format, style, editing, perspective, and even slang. We play with these colors, familiarizing ourselves with process, until we are comfortable enough to create a masterpiece.

As writers, we must continually practice our language and writing skills to achieve greatness. We also need to take into consideration the power of reading. By reading literary works, we are slowly strengthening our brains and teaching our minds to grasp onto that individual learning experience and build onto it each additional time you read. The more you read, the more knowledge you’ll gain, thus the more strength you’ll gain in your writing abilities.

Another venue to venture down is creative writing. By composing poetry, prose, short-stories, fiction, and/or screenwriting, you are also increasing your writing power. Experimenting with these different styles allows you to step outside of your realm and gain insights to new ways of writing.

So, from one writer to another, keep plugging away at new and unexplored writing techniques to increase personal growth. Through trial and error, you will be able to better develop your writing skills which will in turn strengthen you as an individual as well.

 

Drawing in and Maintaining Readership

Written by Krista Johnson -- October 11th, 2007 in Copywriting

It is always important to keep your readers at the top of your mind when composing your work. Often, writers are more focused on their own structure and way of delivering their message that they forget what their audience desires.

Readers don’t like spending very much time reading content. Rather, your readers will appreciate your work better if you allow for skimming the content. Keeping content short and to the point is a professional and proficient way of getting your point across. It also shows that you know exactly what you want to say and don’t need filler to gap together your thoughts.

Furthermore, remember to step outside of your comfort zone, meaning don’t stay within the confinements of your structure. Maintain that you are writing to satisfy the reader. The reader holds the power of how you write, because they know exactly what they want and won’t settle for anything less. If you aren’t gaining readership, experiment with different approaches to your writing style to increase your numbers, as well as gain ground in the unknown land of open minded writing.

Another helpful idea to help keep readers attentive to your blog is to end with a lasting impression I like to call this the Lingering Thought. I coined this term, but the idea generates from the article Writing Sales Copy That Sells. You might use a ‘P.S.’ at the end of your blog to affirm the most relevant points of your context.

“With this in mind, you must work on the format and design of the copy so that it is as friendly as possible. Highlight the most important statements, so that the letter can also be read in one or two minutes,” according to the article.

In order to produce worthy and successful copy that’s approved by your readers, put these simple ideas to the test. Prioritize your writing career by considering others before yourself. Don’t shy away from trying something new and foreign. And as always, leave your readers wanting and yearning for more.

 

Generating New Ideas

Written by Krista Johnson -- October 5th, 2007 in Copywriting

Today as I was reading CopyBlogger, I ran across some interesting pointers in the article Steal This Copy: Finding Inspiration in the Work of Other Writers. The author, Ryan Imel, discussed the importance of opening up your creativity by experimenting outside of your box. He said that it is good practice to write from a different point of view, like an outsider looking in. I took this advice, put it into play and came up with an interesting, new, and unique thought process and writing strategy. It was a different experience, but one that I would suggest to get out of routine writing and generating new ideas.

Another good argument is stealing other’s content and/or their ideas. I find that when I am having writer’s block or am not able to generate any fresh ideas to get my thought process moving, I read other writers’ works. It is not plagiarism if you refer back to the original author if you are using their words, but also keep in mind, that you are able to take another’s idea and transform it into your own. For example, you see a recipe on a cooking show and decide to make it, but when you make it you alter the ingredients to make it your own creation.

I also find that writing fresh and lively content can come from music. The power of music and lyrics puts people’s minds at ease and relaxes senses. I find that I am able to better connect to my writing when music is playing, kind of an escape from the formal writing process. Thus, music is making writing a leisure activity rather then a chore.

I feel that in order to be a good content writer, you have to step outside of your mind and try new approaches. You could sit outside when writing, play with point of view and character voice, listen to music or watch a film to help boost your thoughts to think differently and create new and acceptable content. Whatever approach you decide to use, just get out there and write differently to keep your creative juices flowing!

 

Mechanics vs. Emotion

Written by Krista Johnson -- October 1st, 2007 in Copywriting

“Emotions aren’t always immediately subject to reason, but they are always immediately subject to action”. When conducting my writing, I often remember this quote and like to write by William James’ suggestion.

Quite often, people tend to write about copy and print. They fall into the feeling of what is comfortable and what they know. Writers who focus primarily on hard content and scientific statistics, may get drawn into the land of blah, as I like to call it.

Readers don’t want to only read the hard facts and fall asleep from boredom. They long for vibrant and colorful language and lyrical words to keep their attention drawn to the subject. While the importance of reliable resources is inevitably needed, reaching out to human feeling and emotion is also a necessity.

One way to attain attention emotionally is to relate anecdotes. History has been told over and over through the form of story, so it is no wonder that people strive and enjoy storytelling.

Another method to consider is sense of humor. People don’t enjoy reading dry and repetitive content, rather, they can better relate to a piece of writing when a joke is made, or the author uses a slight sarcastic voice, all while trying to lighten the message within the content.

People also enjoy reading content that is truthful to their situations. It’s a good idea to write with the noun ‘you’ rather then ‘I’. Through an author’s words, readers can see that they are trying to connect with their audience more if they refer directly to readers in their writing.

So, when attempting to gain new readers, try switching your writing style up and playing around with language. People better relate to pieces of writing with stories, a sense of humor, and word choice. Experimenting will these options will both keep your readers’ attention on your writing, as well as strengthen your skills as a writer.

 

The Power of Brainstorming

Written by Krista Johnson -- September 26th, 2007 in Copywriting

The Power of BrainstormingWrite what you know. Whether you write copy content, political polls, opinion columns, marketing pitches, or even poetry, try stepping outside of your comfort zone. Attempt different strategies than you’ve been accustomed to in the past, go with something new. Just make sure that you are an expert in whatever field you decide to write on. Your writing level will present itself within your piece, causing your readers to understand your goals and objectives in a new light.

Developing great ideas can sometimes be as easy as brainstorming. Research some possible ideas and branch off from there. After you choose a topic, conduct your research and formulate your thoughts. If the topic you choose isn’t as successful as you would have hoped it to be, don’t worry about it; instead, start over and try harder the next time around to target the right audience with your topic.

Another pointer to help develop your writing style is to experiment with color. Jag Foo states that it can be both fun and productive to vary colors within your piece of copy. A good way to develop trust and credibility is to use a white background, accompanied with black text. This style is attractive to the eye and is easy to read.

Try incorporating a few power colors into your content. Use blue to employ power, use green to secure your guarantee, and use red to excite readers.

Also keep in mind that reader’s appreciate white space, bold and multiple headlines, as well as spaced out paragraphs, all of which simplify readability.

After taking each suggestion into consideration, remember that variety in content writing can increase your readership quantity, convey your ideas to a wider audience, and provide a fun and new technique to express your thoughts.