Marketing Ease; Web Marketing Blog

A New Approach

Written by Krista Johnson -- July 11th, 2008 in Marketing

Each and every day, online marketing opportunities sprout up and increase your chance to build and grow your own business. In all actuality, there exists such an opportunity for growth that it is causing an overwhelming feeling by possible entrepreneurs.

Ever heard that saying, “When you can do anything, often you end up doing nothing.”? Well, if you have, it is no wonder that some people only see green. Working without the authority of a boss and gaining freedom from the day to day pressures of a nine to five, often allow people to forget that what you do for money is often more important than how much money you make.

Some quick ideas to consider when dealing with such issues are as follows. These pointers should be a good tool to help attain wealth and freedom in your own business, as well as being wholly satisfied with your endeavors.

Firstly, try taking some time to evaluate your creativity. Then, determine what precautions to take in order to ensure your business practices are received in the proper manner. Also decide what matters the most to you, such as goals and where you see yourself in the future. Write these down, refer to them frequently, and refresh your mind with what it is you’re trying to gain through your attempts. The reason being, is that you will know exactly where and what you want to be in the proceeding years.

Secondly, always be sure to focus and work on only one idea at a time. When you try to play around with too many ideas, they tend to meddle together, only causing confusion and a sense of being overwhelmed. When working with one specific idea, it is a good idea to divvy up how much time and dedication you are will to give to the project, both long and short term. Once you’ve divided up the amount of time you are willing to spend on individual activities, give it your all to maintain that schedule. If you ever do find that you wonder off the beaten path, revisit your plan and make the proper adjustments to fit into that same mold again. However, if you are unable to recapture your stance, be sure to have a backup plan for unforeseen obstacles.

When creating an online business, such as an advertising or marketing business, keep in mind all the significant aspects that go into the recipe. It takes a well thought out plan, time and dedication, organization and patience, as well as a solid foundation in which to go to for support. Owning your own business is not about chasing after money or gaining the most wealth possible. Instead, focus on the fact that true opportunities will pass you by if you keep your head in the wrong state of mind, no matter how great your business plan is or how much you put into your future aspirations.


Seeking Advice?

Written by Krista Johnson -- July 1st, 2008 in Marketing

When attempting to become a successful marketing company, keep in mind the importance of your services, your product, and your online business. The following are key elements to apply to your marketing techniques in this ever-busy industry.

First up is the need to have a neat, navigational, quick loading, and professional design for your product to be recognized. A good way to assure this outcome occurs, is to hire a professional marketing or design company to help your attempts. And if this option is not accessible, make sure to at least use a good site template and that it has plenty of quality related content.

Other necessary building blocks to incorporate into your strategy is to create a lot of links to your site, build credibility and rapport, and possibly put together a forum that relays useful information on a monthly basis. Creating and maintaining an affiliate program might be in order to promote oneself as well as putting forth the effort on all those other things. Along with this approach, also consider structuring together alliances that will help develop key strategies, as well as increase profitability.

Onto a more technical course of action, is to turn to the internet the power of its online tools. It is imperative to rank high within the search engines. Obtaining this goal will give your product and services an advantage because you will be first looked at and sought after to utilize. When using return on investment checks and cost per click engines, you are further increasing your trustworthiness and reliability.

When and if these simple guidelines are followed, pleasing results are bound to follow. However, if you’re still looking and needing further advice, stay tuned for future pointers on how to continue your success with your marketing business.


Skills and Techniques

Written by Krista Johnson -- June 24th, 2008 in Marketing

When initially starting to market, companies have to start small. First, they need to figure out the product, find a business partner not afraid to venture on the risky side, and market to their target audience. Once the specified group of consumers starts purchasing the product, a buzz effect erupts, causing other consumers to buy that product and populate the industry with that product. Consumers typically won’t purchase products from unestablished companies that only talk about their great features. Instead, consumers buy products that other consumers are buying.

One problem with marketing to the masses arises when companies think they can reach everyone through mainstream advertising. This presents a large mistake on behalf of the marketing team. Often, marketers will try to cut corners and save money by advertising to everyone with the same ad. What they don’t realize is that marketing varies across a wide spectrum of businesses and needs to be specified. Things to consider when advertising to specific groups of consumers include gender, age, race, and social class. Be sure to realize that there is a distinction between advertising towards pop culture and stereotyping in separating consumers.

What one marketer might consider off limits and offensive, might be a great pitch for another marketer. One game plan could potentially draw the target audience in closer for one marketer, but push the target audience of another marketer further away. Marketers can show they know who their audience is by researching their interests. When focusing on how diverse consumers are, marketers recognize the needs of individuals and strive to better provide for that group. Good marketers sponsor products that appeal to their target audience. They take interest in their consumers and show respect by advertising to their culture. In doing so, marketers form trusting bonds with their consumers all while not forming bias.

If a company wants to be the best company for a specific group of people, that company should advertise to that specific group. Directing your advertisements towards your target audience will illustrate your knowledge of how to gain customer loyalty. It also strengthens the fact that you recognize your audiences’ needs and dedicate your services to bringing them better awareness about the products and services you offer.

In the end, marketing really depends on who the product is directed at. The advertising of a product is also key. When a company combines these concepts, they begin to build they will be able to better understand the target audience, they can study the consumers in that area and begin to build their status up by acquiring the right consumers.


Elusive Ads

Written by Krista Johnson -- April 28th, 2008 in Marketing

What are some interesting, different, out-there, and fun marketing strategies that grab and keep attention?

Well, one thought that comes to my mind is the concept of playing games. Both adults and children alike, enjoy game playing. They like the competitiveness of the game, the anticipation of who will win, and the feeling that accompanies being the victor of the match. Upon this realization, I decided to do a search regarding my inquiry. To my surprise, I discovered that there was actually a technique in which advertising through games was possible.

The technical term I stumbled upon was In-game advertising. And it’s meaning was being able to advertise through the means of games. Both online games, computer desktop games, and video games all have a media outlet for promoting a service or product to a specific audience.

According to individuals on Wikipedia,

“In-game advertising is seen by some in the games industry as offering a new revenue stream, allowing developers to offset growing development costs and to take more risks in gameplay. Advertisers see in-game advertising as a prime way to target the male 18-34 demographic, who are increasingly neglecting television in favour of computer and video games. However, some gamers see these moves as greedy and invasive, dubbing in-game advertising software as spyware.”

Possible ways in which In-game advertising occurs is through product placement. In some games, products are placed meticulously throughout the background or along walls or billboards. Such examples appear in sports games when athletic products are displayed, or an ESPN emblem is placed in just the right place to gain attention, but not draw away from the game.

Many other examples exist out there, but I am going to let you do the digging and report what you come up with. Good luck scouting out those In-game advertisements!!


What Is PR?

Written by Krista Johnson -- April 23rd, 2008 in Marketing

When looking to gain credibility with your marketing strategies, public relations is needed to help spread the good word. To kick things off, let’s first take a closer look at what PR, Public relations, means in a definitive sense. PR is a communication strategy used by companies to establish a positive image, as well as build trust within their internal and external affairs. Wikipedia expands by saying, “Public relations involve popularizing successes, downplaying failures, announcing changes, and many other activities.”

Public relations is found in all aspects of the working world and when applied correctly, it can be very effective. One way a company utilizes PR is to correspond wholly, clearly, and respectfully with another company in order to ensure a relationship with the prospective party. An important role Public relations plays is being able to express the company’s mission and beliefs, identifies their practices and policies, as well as presents their goal of gaining unanimous comprehension among the public.

There are many possible methods which companies use to promote Public relations. One route to take is audience targeting, meaning you are narrowing down who the demographic group to market towards. There are also the options of spin doctors, lobby groups, photo shoots, publicity stunts, books, talk show circuit, speeches, and so on.

Knowing there are endless in which a company can use their PR skill, will definitely prove provide the needed evidence to build both trust and understanding among future clients.


Entreprenuer Education

Written by Krista Johnson -- March 26th, 2008 in Marketing

“Entrepreneurism is creativity applied to the field of business.”

This particular quote never leaves my mind. It was stated on the MetroStew blog titled Business Philosophy: Can Entrepreneurism Be Taught? The reason it sticks with me is because I love the arts and believe so much in creativity, that it is genius to relate it to business.

As aspiring online marketers search through the millions of pages on the internet, more than likely they face multiple frustrations. In regards to future business ventures, discouragement, angst, and doubt are all possible emotions felt by prospective entrepreneurs. However, there are also many positive emotions that surround entrepreneurs, because if there wasn’t, they would find themselves in a continual downward spiral.

Entrepreneurs exude confidence, dedication, and devotion when first starting out and maintain that enthusiasm throughout. Even though it can be scary and nerve-racking being in charge of your own business. You have to worry about your investors, keeping profits up, and getting payroll done on time in order to pay your employees. One way to stay positive, and to not go in a downward spiral, is to tell give yourself positive reinforcement. “[R]esearch supports the fact that entrepreneurs are stubbornly optimistic.” In order to do so, tell yourself, “I am going to be the best”, “I am going to be successful”, “If I stutter or fall, I will get back up and try harder each time”, and “I will not fail, I will get to the top and if I need to change anything along the way to achieve that, I will.”

Based on these facts and my opinion, it doesn’t really matter whether or not someone has formal education supporting their endeavors. I believe if you have enough faith and conviction, you can do anything you set your mind too.


Ads: Everywhere We Are

Written by Krista Johnson -- March 19th, 2008 in Marketing

Have you ever noticed how advertising is everywhere in life? If you haven’t, take the time to look around and realize all the different ways in which marketing and advertising are entwined into our lives.

There are many ways in which ads apply to our daily lives. Some of these ways include signs, images, mottos, and brand names. When we take time to notice all these clues in our everyday lives, we can come up with quite a list of ads that surround us.

When we use the restroom, bright colors on the toilet paper packaging show the brand name on the outside. Which in turn, attracts our eyes in an attempt to create consumer loyalty.

Another marketing scheme we might observe is while we drive. As we drive, we see buildings that have sales promotions in their windows. We can count numerous billboards along the road, each having slogans and advertisements promoting gas stations, fast food joints, restaurants, hotels, automotive dealerships, retail stores, etc. Such products and services as these, can also be advertised to consumers through radio, television, newspapers, magazines, and the Internet.

As is life, marketing ads are also on the go. Take the cell phone for example. Our phones can fit in our pocket, so it is always accessible for whatever use we need. Backgrounds and screen savers can advertise for phone companies, as well as sister companies, offering their products and/or services to consumers. We are able to send and receive email messages through our cell phones, thus allowing spam ads or sales promotions to filter through. We also have the ability to communicate with others through text and instant messaging. And finally, cell phones provide internet access, which clearly has an infinite number of advertisements produced in every possible way.

Even during times of leisure, we are yet bombarded with more marketing ploys. When we go to the movies, there are commercials and previews advertising products and upcoming films to viewers. When we watch television, there are products, services, promotions, and commercials that all offer their discounts and assistance to consumers. Even when we go to sporting events, the scoreboards and the announcers advertise their sponsors and related products to fans.

As we journey through life, we should try to keep a balanced mind pertaining to the overflow of ads presented to us everyday. So, beware…they’re everywhere!!


Focus on ‘How to Not’ do Something

Written by Krista Johnson -- March 17th, 2008 in Marketing

What if bigger isn’t always better? What if gaining doesn’t always equate money?

Well, I believe that when trying to gain or better anything if life, you must pay attention to more than just the positives. In saying so, I find it imperative to look at the negative aspects of individual concepts equally as much as you do with positive aspects.

For example, whether marketing to a niche audience, or to an entire market, ask yourself questions of how a certain strategy does not work. Ask if all the factors of the pitch are relative to the product or service. Ask if your campaign is pushing too hard through bias. Ask yourself what isn’t functioning in a positive manner like you had planned it to. And ask yourself if your overall attempt is just too pressuring towards your market to gain their loyalty.

These questions form thoughts and focus on what you are really aiming for. Based on your answers to these negative inquiries, find appropriate solutions, while still maintaining a level head. Don’t try so hard to please everybody by following every rule in the book. Instead, concentrate your practices on making your approach more user-friendly.

Collectively, don’t worry so much about how to do the right thing, or how to present your product or service perfectly; rather, change your direction and base your future marketing decisions on what not to do.


The ABC’s of Marketing in Our World

Written by Krista Johnson -- March 7th, 2008 in Marketing

Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.” J.B. Priestly

I find this powerful quote to be quite honest and forthcoming in regards to marketing and advertising on a daily basis. Whether we are consciously or unconsciously strolling through our day to day lives, marketing is constantly surrounding us with countless advertisements. The range in which we experience propaganda is endless, as it exists everywhere we as individuals do.

Although this may seem unrecognizable, it is quite true and reasonably plausible. Think about your diurnal routine. Next, list your whereabouts as well as the events you execute throughout the day. Now, recall how each activity and every entity you encountered had either an emblem, a label, a logo, or a symbol that represented a product or service.

There are many possible occurrences you engage with on a regular basis. Take for example, your cell phone. There are multiple ways in which media disperse their advertisements through cellular technology. Ads come in the form of text messages, telemarketers, spam emails, and the infinite internet websites.


Target Markets

Written by Krista Johnson -- January 31st, 2008 in Marketing

There are many, many different markets that exist in our world. These markets might range anywhere from economical, political, industrial, etc. Although markets vary from group to group, and interest to interest, there always remains a constant…What appeals to your target market?

So knowing this fact, what questions can we ask in order to narrow down the field?

First, we must locate and specify the geological location we are marketing towards. Once we have determined the area we wish to market to, we must then conduct research to gain general demographic information. So what are some categories marketers look into for suggestions to produce their product to their target market?

Some demographics marketers and advertisers research and consider when producing to the masses may include:

* age

* economic status

* education

* employment

* gender

* language

* location

* origin

* race

* sexual orientation

Another approach to marketing is to specify a particular group. For example, marketers have a much different approach to advertising towards children than they do towards adults. When targeting children, marketers might choose to do so with toys, games, television shows, commercials, various types of food, etc. However, when targeting adults, marketers might choose to do so with electronics, technology, sales and promotions, shopping markets and stores, different types of food and restaurants, etc.

Thoroughly, marketers are constantly looking for different suggestions and ways to produce their products to their specific target markets. Along the way to these discoveries, they rely on demographics, personal and group interests, as well as attention satisfying appeal. So the next time you are in the market to buy a product or service, remember you were personally identified for just that reason.