Marketing Ease; Web Marketing Blog

Search Engine Optimization

Written by Krista Johnson -- March 4th, 2008 in SEO

CEO, CPA, SEO, SEM…Why are there so many abbreviated business ventures and what do they mean?

In today’s world of fast paced living and infinitely changing technology, it’s no wonder why people tend to get confused with trying to know all the ins and outs of the business world. Let’s take SEO for example. We will try to spread a little education through clear explanation, hoping to become one step closer to better understanding the rules of business.

To kick things off, let us first define what SEO stands for and represents. The letters SEO stand for the abbreviation of Search Engine Optimization and represents the practice of improving your online business website. I personally like to define SEO as the combination of content rich with keywords along with business blogs. SEO allows you to use effective tools and techniques to draw consumers’ attention to your website. Practicing this approach will not only help your business improve, but will also cause your website to climb the charts in search engine rankings.

The way in which this practice works can be relatively simple; however, it can also be very time consuming and detail oriented. In order for SEO to work successfully for your business, the most important aspect is to have the presence of well thought out and considered keywords within your website. Some helpful tools to consider using to assist you on this venture include: AdWords, Google, and Overture. Also take into consideration that searches with dashes are the best, searches with underscores hold a close second, and searches with spaces are the worst. In taking from this information, try to stay away from negative approaches to SEO and stick with positive actions to better your business.

Another imperative concept to realize and employ is that of consistency and dedication. When you are attempting to gain wealth, which can include readership, back links, recognition, and/or money, you must be constantly updating your website. In order to be successful with all these updates you must produce useful blogs repetitively, providing feedback and support for your readers on a day to day basis.

You must also provide bold keywords recurrently. However, be very conscious of your use of key words throughout your website. If you aren’t using enough, your business will take a hit and lack the power to signify its importance. If you are using an abundant amount your business will surely be a good candidate in the keyword search engine election.

By following the preceding information and having passion, patience, and persistence, your attempts to prosper in the business world will be rewarded with success!!


SEO Works but Your Website May Not…

Written by Lizzie Bean -- October 23rd, 2007 in SEO

The goal of search engine optimization or SEO is to attain visitors to your website from high rankings in the search engines. But, once you increase traffic to your website â?? how do you keep the visitors on your site? And even more important â?? how do you get those visitors to do what your website was built to do?

Most websites are built for a reasonâ?¦ whether it’s to sell a product or service; generate sales leads; acquire sign-ups for a newsletter or just provide information. There are a few tips that should be considered that will help keep visitors at your website AND help accomplish the goals your website set out to do.

First â?? keep your web pages small â?? preferably under 100kb. If a page takes too long to download â?? visitors will leave your site. This may mean making sure the images on your web pages are optimized to be the smallest size they can be and still look good.

Second â?? provide the visitor information that is simple, clear and easy to understand. If the information on your website doesn’t make sense â?? there are a thousand or more that do. Also, don’t be stingy with your information. People who are searching on the Internet are looking for answers. If they can’t find enough information they will move on to the next website that will give them the information that they are looking for.

Third â?? first impressions are really important. If a visitor has a good impression of your website, they are more likely to stay, if not â?? they will leave. The website design is a very important factor in keeping visitors at your website. You have a very small amount of time to impress a visitor. If the site looks good and is intuitive to your visitors, they are more likely to stay at your website. But, if a visitor cannot figure out how to use your site â?? they’re gone.

Last â?? keep your website “fresh”. You are more likely to gain regular and loyal visitors if you continue to add new content to your website. This also helps with your websites’ search engine rankings. Both people and search engines love new content. Once visitors realize that your site is updated regularly they will come back often to see what’s new.

There are many ways to increase traffic to your website. These are just a few tips to keeping that traffic and possibly turning some of the new visitors into frequently returning visitors.


Increase the Traffic to Your Website â?? then what?

Written by Lizzie Bean -- October 8th, 2007 in SEO

If your goal is to increase the traffic to your website, search engine optimization will meet that goal. But, is ranking high in the search engines for the chosen keywords enough to get the searcher to click into your web site?

Once your site is ranking high in the search engines â?? you are given only a small amount of content to convince the searcher that they should visit your site. The web page title is one of the most important factors in your sites’ search engine rankings; and it is one of the most important factors in getting visitors to click on your site. The search engine shows the title of the web page and a description in the results. Here are some tips for creating title tags that will encourage clicks; and then some mistakes that will cause your site to be passed over in the search results.

Title Do’s

  • Use compelling words in your titles-words that will entice the searcher to click on your site.
  • Use a question when creating title tags. When you ask a question â?? this mentally forces a searcher to answer the question and increases the chances of a visit.
  • Use your most important keyword phrase near the beginning of the title, but in a way that will pull in the visitor.
  • Write the title in sentence case â?? start with a capital letter, but continue with all lower case letters. This is easier to read.
  • Make your titles short and snappy. Make it a quick advertisement for your business.
  • Write your title so that the visitor believes your site will solve their problem or answer their question.
  • Create a sense of urgency in your title tags, when possible.
  • Make certain that the title is the first piece of information in the site code.
  • Every page on the site should have a unique title.

Title Don’ts

  • Don’t stuff your title with a string of keywords. It’s difficult to read; looks spammy and it’s unprofessional.
  • Don’t use all caps in your title tag. Don’t yell at your potential visitors!
  • Don’t use a boring title. Create an effective online marketing ad for your site.
  • Don’t use your keyword phrase more than once in your title tag â?? this is bad for optimization AND it doesn’t read well.
  • Don’t use your company name in your title tag unless you use your important keyword phrase as well AND put your company name at the end of your title tag if you must use it.
  • Don’t use special characters when creating titles in an effort to get to the top of the rankings in sites or directories that rank in alphabetical order. For example, don’t add a “!!!” or “AAA” to the front of your title to try to rank higher.

It takes some time and work to rank high in the search engines for keywords that will be beneficial to your website. There is usually a great deal of competition for most keyword phrases. Once you achieve your desired position in the search engines. Make sure you make the best use of the title that the search engine will display to entice the searcher to visit your website.


SEO - An Even Playing Field

Written by Lizzie Bean -- October 4th, 2007 in SEO

Marketing for the search engines was and still is unique in that the playing field is more even than most every other type of marketing. The little “mom-and-pop” shop has as much of a shot at the top spot in the SERPS (search engine results pages) as does the corporate giant who can spend hundreds of thousands of dollars on advertising without even blinking an eye. This is especially true for search engine optimization.

Search engine optimization or SEO, is enhancing a web page to attain good rankings in the organic results of the search engines for targeted keyword phrases. SEO had started many years ago, when the search engines were new. It didn’t take much time at all for people and webmasters to realize that having a site in a top position on the SERPs could drive a significant amount of traffic to their web site. When SEO began, it wasn’t difficult to have a web page rank for desired keyword phrases. And because it wasn’t difficult to make this happen â?? it was a relatively inexpensive service.

Ranking on the first page of Google for targeted keyword phrases has become far more competitive since the inception of SEO, thus making it more expensive and time consuming to reach the desired results. Even though the cost has increased significantly, it’s still well worth the cost and dwarves the cost of traditional marketing. SEO also has the ability to both deliver much targeted traffic and track the traffic and conversions.


Effective SEO: How to Get Search Engine Rankings

Written by Lizzie Bean -- October 1st, 2007 in SEO

Search engine optimization has evolved with the Internet. As soon as word gets out regarding a new method to rank in the search engines â?? abuse of that method is instantly in progress. Itâ??s no wonder that search engine optimizers have such a bad reputation. But as in any field â?? there are those that practice their skills effectively and without abuse. SEO is still in its infancy and there are some basics methods that were true in the beginning â?? that remain true. But, there are methods that worked in the beginning that no longer have any positive effect on where a web page will rank in the search engines.

Below is a high level look at the elements of SEO that still hold true â??

  1. Title tags â?? the page title still holds a lot of weight in where a search engine will rank a page.
  2. Content â?? surprisingly, the page content is not as important as the page title â?? but, actually having text content on a page that is targeting a specific keyword phrase â?? can still be beneficial in ranking well.
  3. Incoming links â?? these are links that are hosted on other sites â?? specifically trusted, authority sites that are relevant to the theme of the page that you want to have ranked high in the search engines.

These are some of the SEO techniques that worked for a while, but quickly ceased due to abuse â??

  1. Meta tags â?? back in the day, Meta tags were lines of code that were used to describe what was on the page and the important keywords on the page. It didnâ??t take long for unscrupulous people to figure out that they could add popular phrases into the Meta tags and watch their pages rise to the top of the search engine rankings â?? even though the content of their web pages had nothing to do with the phrases in the Meta tags. The major search engines soon caught on to this tactic and began to ignore these tags entirely.
  2. Hidden text â?? when the content on a page was truly considered to be most important â?? it didnâ??t take long for this to be abused too. But, how can you abuse content? It soon caught on that you could create a web page that looked like a legitimate page â?? full of useful content, but it’s actually “stuffed” with keyword phrases. People started to write keyword phrases into the page content so it couldnâ??t be seen by the viewer â?? but it could be picked up by the search engine spiders. There are many ways that this worked â?? one way is by making the text on the page the same color as the background of the page. Another way is to have the text be too small for the visitor â?? again â?? this isnâ??t a problem for the spiders. The search engines had to change their algorithms’ again to combat this technique.
  3. Cloaking â?? this is a bit more complicated â?? but, if caught; itâ??s guaranteed to get your website banned from search engines. Cloaking is a technique where you show one highly optimized page to the search engine spider and an entirely different page to the viewer. Cloaking is extremely risky â?? but there were plenty of people out there more than willing to take that risk.

It is possible to legitimately have a web page rank high in the search engines. Itâ??s not a quick process and if you attempt to gain search engine rankings by â??trickingâ? the search engines â?? you will ultimately suffer the consequences. The Internet is full of information on how to effectively gain search engine rankings â?? some good, some bad. Beware of those with â??magicâ? ways to the top of the search engines.


Why is SEO Important?

Written by Lizzie Bean -- September 27th, 2007 in SEO

Can you afford NOT to optimize your website?

There are countless ways to market your business and most â??traditionalâ? methods of advertising are very expensive â?? usually too expensive for the small business owner. All businesses should have a web presence â?? and most do. Search Engine Optimization or SEO is one of the most advantageous methods of marketing your business on the Internet. SEO is similar to an ad in the Yellow Pages â?? you are giving the consumer what they are looking for when they are looking for it. Banner ads can work well, if done right, by purchasing a banner ad on a complementary site â?? your advertisement will be viewed by visitors that may have an interest in you products. But, with SEO, you are giving the potential visitor exactly what they are looking for â?? when they are looking for it.

Recent statistics show that respondents who used traditional Yellow Pages decreased from 75% to 62% - where do you think these people are getting there information now â?? the Internet. Statistics also show that most people that buy online â?? start with a search engine. This is why you need to optimize your web site so you will rank high for the keywords and phrases that are pertinent to your industry. If your website isn’t showing up in the search engines for the products and services that you offer â?? you can bet that your competition is.