Marketing Ease; Web Marketing Blog

Creating Composition

Written by Krista Johnson -- May 13th, 2008 in Copywriting

Ever wondered who the writers really are? Or ever thought about how far writers content reaches? Maybe you’ve just questioned where writers hear about jobs whose profit is quite handsome?

The answer’s simple. Yes. I’ve recently found myself picking this puzzle apart and searching for answers to these questions. I was involved with a group of people who discussed different forms of professional writing. As we went down the list of different writing professions and styles, we stopped at direct mail writing.

During our discussion of direct mailings, we found ourselves in the busy world of credit card offers. Typically one person writes the content found on these offers. That person is actually writing for thousands of people; because that one letter is copied and mailed to everyone around the nation. This is because, the credit card companies are attempting to gain clients through cheap and easy advertisement.

I know you might be thinking, ‘wouldn’t all those mailings cost a lot of money?’ Sure, it’s possible. But the cost is worth the profit. Direct mail writers can earn around twenty-five thousand dollars per piece. Writers might also receive royalties for each letter that assures a client.

Take a Discover card direct mailing piece. The letter gains new clients, causing reinforcement of the idea of royalties. When the time arrives where everything complete, that one direct mailing piece could earn the writer up to nine hundred thousand dollars. Wow, that’s quite a large amount of money for writing one letter.

Surprisingly enough, writing really does pay the bills after all.

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