Marketing Ease; Web Marketing Blog

Grab and Keep Attention, Part I

Written by Krista Johnson -- July 22nd, 2008 in Copywriting

How do you know if your content holds your readers’ interest?

Your posts might tend to focus more on benefits rather than features; your posts might possess the correct amount of logical content and emotional content; or your posts might even contain headlines that captivate your readers’ attention.

But what if you are unable to maintain their attention?

Well, in the online world, the only thing that does matter is to indeed keep their attention drawn to you and your content. Distractions to look elsewhere are always tempting your readers to wonder away, so it is in high demand that you put your best foot forward and hit ‘em with your finest skills and techniques. So depending upon your own unique tricks of the trade, there are many different methods in which to audition in order to fix your readers’ attention to your copy.

One idea to consider using to enforce your copy is using images. Creating and illustrating images creates a strong emotional reaction in your readers. Ultimately, this plan of action then creates a wider mindset amongst your readers and makes room for your persuasive content. Within the chosen image, try to incorporate characteristics that will draw attention before reading the print, preempts the reader for a possible emotional connection with the content, and even quite possibly entail a strong image that will cause the message to click more distinctly with the reader through a transformation of emotions.

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