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How Writing Pays the Bills

Written by Krista Johnson -- April 21st, 2008 in Copywriting

Have you ever wondered who the writers really are? Have you ever thought about how far writers content reaches? Or, have you ever questioned where writers hear about jobs whose profit is quite handsome?

If you’re like me, the answer is yes. Recently, I found myself picking this puzzle apart and searching for answers to these questions. I was involved with a group of people who discussed different forms of professional writing. As we went down the list of different writing professions and styles, we stopped at direct mail writing.

So as we were discussing direct mailings, we found ourselves delving into the wonderful world of credit card offers. Only one person writes the content found on these credit card offers. That one person, who only writes one letter, is actually writing for thousands of people; because that one letter is copied and mailed to everyone around the nation. The reason being, the credit card companies are attempting to gain clients through this simple advertisement.

By now you might be thinking, wouldn’t all those mailings cost a lot of money? Possibly, but the expense is well worth it when the profits start rolling in. A direct mail writer usually earns about twenty-five thousand dollars for one piece. Sometimes the writer will also receive royalties for each letter that gains a client.

Let’s say that the writer produces a direct mailing for Discover credit card. That letter then gains multiple new clients, thus reinforcing the idea of royalties. So by the time everything is said and done, that one piece of writing could earn the writer up to nine hundred thousand dollars. Wow, that’s quite a large amount of money for writing one letter.

So in reality, it actually appears that writing really does pay the bills after all.

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