Marketing can take on all different types of roles. You find marketing in sales, you find marketing in entertainment, and you find marketing in relationships. Different ways in which marketing can be utilized include advertising, having promotions, and even celebrating by throwing morale booster parties. One way consumers can relate to these methods is because they are all involved in our daily lives.
It is because these simple and acessable tools are so readily available to consumers, that marketers are better able to draw people in and gain loyal customers.
At sporting events, we see the advertisements for sports drinks; in children’s meals at fast food restaurants, we see the promotions for toy companies; and during commercials, we view the advertisements for hundreds of products and services. So it is at no wonder that throughout the duration of our lives, we are broadcast and marketed to over and over again. Let me ask you this, then. Why is it that we never seem to tire from all this repetition of persuasion?
I know why, and I’ll tell you why. It’s because we have unconscious urges and wants that keep our addiction to these advertisements strong. Just as long as consumers keep consuming, the work of marketing and advertising will remain flowing.
