Have you ever noticed how advertising is everywhere in life? If you haven’t, take the time to look around and realize all the different ways in which marketing and advertising are entwined into our lives.
There are many ways in which ads apply to our daily lives. Some of these ways include signs, images, mottos, and brand names. When we take time to notice all these clues in our everyday lives, we can come up with quite a list of ads that surround us.
When we use the restroom, bright colors on the toilet paper packaging show the brand name on the outside. Which in turn, attracts our eyes in an attempt to create consumer loyalty.
Another marketing scheme we might observe is while we drive. As we drive, we see buildings that have sales promotions in their windows. We can count numerous billboards along the road, each having slogans and advertisements promoting gas stations, fast food joints, restaurants, hotels, automotive dealerships, retail stores, etc. Such products and services as these, can also be advertised to consumers through radio, television, newspapers, magazines, and the Internet.
As is life, marketing ads are also on the go. Take the cell phone for example. Our phones can fit in our pocket, so it is always accessible for whatever use we need. Backgrounds and screen savers can advertise for phone companies, as well as sister companies, offering their products and/or services to consumers. We are able to send and receive email messages through our cell phones, thus allowing spam ads or sales promotions to filter through. We also have the ability to communicate with others through text and instant messaging. And finally, cell phones provide internet access, which clearly has an infinite number of advertisements produced in every possible way.
Even during times of leisure, we are yet bombarded with more marketing ploys. When we go to the movies, there are commercials and previews advertising products and upcoming films to viewers. When we watch television, there are products, services, promotions, and commercials that all offer their discounts and assistance to consumers. Even when we go to sporting events, the scoreboards and the announcers advertise their sponsors and related products to fans.
As we journey through life, we should try to keep a balanced mind pertaining to the overflow of ads presented to us everyday. So, beware…they’re everywhere!!
