Marketing Ease; Web Marketing Blog


Written by Krista Johnson -- June 19th, 2008 in Blogroll

“When the going gets tough, the tough gets going.”

This is one of my favorite quotes, because no matter what type of situation there is, this saying can always be applied.

Sometimes life gets us down. We might be in debt, we might not have a job, we might have depression, whatever the case may be, there are always going to be factors that stand between us and our personal goals.

Even when you are knocked backwards on your bottom and feel you are at a loss, don’t fret or fear, instead, know that you can still overcome while you are down. Take for example, sports players who face wear and tear from their careers, but they keep pushing forward towards their goal of success. Tiger Woods just won another huge tournament, and he accomplished that title while he had stress fractures and a torn ALC in his knee. His demonstration of drive and determination is be enough to convince anyone that nothing should stand in the way of your personal aspirations.

Even as I sit behind this desk, I will not let any of life’s little quarries hold me back from achieving my dreams. I know that the road will be bumpy and the journey long, but if I believe in my strength and determination, I know that one day the pay off will be more than rewarding. I know that the industries I’ve chosen to go into are both competitive and cut-throat, but with a strong will and the endurance to hang with the toughest, I know I will persevere.

So I guess what I’m trying to say is, stick to your guns and you will win the showdown!!


Creating Creative Spaces

Written by Krista Johnson -- June 17th, 2008 in Copywriting

One thing I’ve often noticed is that when given an assignment, of any kind, there seems to be a need to alter your process and style. In saying so, I am speaking from experience and would like to relay some of my experiences with you.

One way in which alterations come into play for my content writing is to write as the weather is slightly off or different from that of which I’m used to. Since I normally find myself writing on a nice, sunny day, then it is a great way for me to get outside of my writing routine and produce while it’s cloudy and storming. And lets say that even though the environment changes, our minds might still be stuck in a rut, we can always gain new inflection from the new situation which could in turn inspire us to create a whole new masterpiece.

Another route to attempt cruising down would be the road of light versus darkness. For instance, instead of writing inside under a light bulb, take a walk outside and write beneath a shaded tree. Or, you might choose to try writing in the pitch dark and see how accurately your mind tells your hand to replay the scenario you’ve set down to tell. Even yet, maybe place yourself inside an environment you might otherwise have been phobic of. An example being where you place yourself in a closet, block all incoming light sources, write with the recycled breath in the air, and experience claustraphobia. By attempting this experiment, one could face their fears and might actually beat their phobia.

Thoroughly, I am implying that by changing our physical environments, we are really forcing our minds and subconscious to alter our mental and intellectual environments.


Jail House Blues

Written by Krista Johnson -- June 13th, 2008 in Copywriting

Do you ever feel that your life is just too crazy hectic? Or that it’s slipping away from you as do the northerly winds? How about feeling so dizzy you could swear you were just thrown from a tornado?!

If you’ve ever felt like this or agree with these statements, welcome to the wonderful world of being an adult. When you are all grown up and finally free of all the restrictions you’ve been annoyed of all your life, you think you’ve made it. But in all actuality, you’ve actually just started another leg of the race we call life. The only difference between these two halves is that the responsibilities we have as children are petty and small, whereas the responsibilities we have as adults are intricate and complex.

As children our main worries and concerns were about which friends we were going to play with and what time we had to be home for chores and dinner. But now, as adults, our main worries and concerns are about work, bills, and keeping food on the table.

What I am trying to get at and justify, is that whether we are young or old at heart and age, responsibility will constantly lurk in our shadows and taunt us with it’s everlasting reminder that we will never be free of all life’s little annoyances. So bear down and grin, because we’re all in it for the long haul!!


No Limits

Written by Krista Johnson -- June 12th, 2008 in Copywriting

Somebody once told me that to become a good writer, you must step outside yourself and push yourself further than you thought you could.

Recently, I have put that theory to the test and found it to be true. When you put your negativity aside and stride towards the more positive, rewarding attributes you know are true about yourself, the better chance you’ll have to strengthen your skills and perfect your talents.

For me, the limits I must push myself against are time and perfection. When I sit down to write, I think the content will just flow right out of my mind and I will be on to the next task before I know it. But while I am actually sitting down and doing writing, I always tend to find myself stumbling for just the right words and trying to make my content sound just right. I find myself caught up in trying to be a professional so much that sometimes it leads me into having writer’s block.

But with this new technique I am implementing into my life, I am going to push myself. I am going to push myself to write within specific time parameters. And I am also going to push myself to not search so long for the perfect word or phrase that I forget my thought.

I do believe that if I follow this exercise and push myself to exert what I tend to deny, I will be fulfilling my goal of producing higher quantities of content, as well as producing more quality work in a more timely manner.


Tools of the Trade

Written by Krista Johnson -- June 5th, 2008 in Copywriting

Marketing can take on all different types of roles. You find marketing in sales, you find marketing in entertainment, and you find marketing in relationships. Different ways in which marketing can be utilized include advertising, having promotions, and even celebrating by throwing morale booster parties. One way consumers can relate to these methods is because they are all involved in our daily lives.

It is because these simple and acessable tools are so readily available to consumers, that marketers are better able to draw people in and gain loyal customers.

At sporting events, we see the advertisements for sports drinks; in children’s meals at fast food restaurants, we see the promotions for toy companies; and during commercials, we view the advertisements for hundreds of products and services. So it is at no wonder that throughout the duration of our lives, we are broadcast and marketed to over and over again. Let me ask you this, then. Why is it that we never seem to tire from all this repetition of persuasion?

I know why, and I’ll tell you why. It’s because we have unconscious urges and wants that keep our addiction to these advertisements strong. Just as long as consumers keep consuming, the work of marketing and advertising will remain flowing.


Exercise Your Brain

Written by Krista Johnson -- June 3rd, 2008 in Copywriting

In a rut, or need a pick me up? Maybe need some advice to get your clock tickin’?! Well, here are some pointers on how to get the ball rolling, even when you’re bat’s not a-movin’.

First things first…we need to stretch before we go into full-blown work-out. To warm-up our mental energies, lets start out with some basic stretches. I like to suggest to start out by giving my fingers a workout and write down all and any thoughts that pop into my mind. This strategy gives both my mind and my fingers a thorough run around the block and preps them for full-on exercise. I also like to stretch my imagination out further by creatively writing from the warm-up brainstorming activity and producing out-of-mind content that might otherwise go unnoticed.

Secondly, we need to ease into our workout. In saying so, I like to pick a couple of my brainstorming ideas and transform them into slightly different forms. In content writing, as is with physical exercise, it is a necessity to thoroughly warm up so that when we progress into full-fledged workout, we will not strain ourselves. In this warm up phase, I like to tamper with my abilities to write poetry, science fiction, and any other forms that I am unfamiliar with.

And lastly, we find that we have burst into a head-to-toe sweating workout. During the tail-end of this workout, we must sprint to the finish line. As a way to correlate this sprinting to our writing, think about it as a writer completing a work, proofreading their content, and spending a lot of time editing their piece as to create the perfect workout. So when it comes to reaching the end of both races, all the necessary muscles and body functions will be completed with a well worthy payoff.

So at no expense to you, performing these exercises will both strengthen your body and also strengthen your mind!!


Creative Mistakes

Written by Krista Johnson -- May 27th, 2008 in Copywriting

Have you ever been writing and found with your end result that you have come up with something on a totally new and different page? If so, you’ve just stepped your game up to a different level of creativity.

By saying this, I am implying that we are often able to form great works out of unforeseen errors in our works. A wrong brush stroke in one’s painting might equate a grand idea for a much different approach to another future painting. A slight change in word choice, might change the entire direction in which a story is written. And a sudden jerk of the wrist might inspire a hair stylist to alter a haircut into a completely different style.

Each of these examples demonstrates ways in which professionals correct their mistakes by turning them into pieces that work wonders for them. So it is no wonder that the saying, “One man’s mistake are another man’s masterpiece” is such a key element in the creative world.

Whether we aim to create a work of art or if we set our sights a bit lower, the outcome of creating something great will still remain the same. We are adapting and changing creatures by nature, and through this process we are ever learning to develop new thoughts and processes. Thus, we continue to generate multiple creations that to its own, are greatly unique and individually symbolic.

Therefore, set your limits as high as the sun when you are creating anything in your life. If you think you make a mistake, just rethink your thoughts and progress from there. Use this mistake to inspire your senses and otherwise stir your creative juices to produce something you might never have imagined.


Freedom Writing

Written by Krista Johnson -- May 21st, 2008 in Copywriting

Quite often, people tend to write about copy and print. They fall into the feeling of what is comfortable and what they know. Writers who focus primarily on hard content and scientific statistics, may get drawn into the land of blah, as I like to call it.

Typically, readers do not really enjoy just reading cold facts and statistics. This would put any person over the edge with repetitiveness and boredom. The need for colorful, lyrical, and action language is strong, because that’s what readers look for and prefer to have while leisurely reading. While the importance of reliable resources is inevitably needed, reaching out to human feeling and emotion is also necessary.

Relating to readers through personal anecdotal accounts is always a sure fire way to connect to an audience. Throughout history, stories have been told over and over, so it is no wonder storytelling is so common and enjoyed by people.

A sense of humor will bring a piece of literature far as well. People donâ??t usually like reading dry content. Rather, they better relate and connect to a piece of writing when there are jokes and fluff in the mix. It is also fun when authors use sarcastic tones while trying to lighten the message.

If attempting to gaining readers, try playing around with word choice and varied language. Humor, reality, and experience all bring satisfaction to readers. So try stepping outside the box and have fun expanding your horizons.


Writing Rules

Written by Krista Johnson -- May 19th, 2008 in Copywriting

Professional writing isn’t about using others work as your own. Instead, find and use your own reliable sources, cite those sources, and avoid plagiarism and all the effects of it. Make it your goal to provide superb content, and the outcome will present promise and credibility.

One major rule is to use and cite trustworthy scholarly sources. A scholarly source is used as an academic tool for research. When using scholarly sources, remember that the author is expertly trained in his field of study. Journals that have a scholarly status sometimes cite their sources in bibliographic format. Also, as a way of sharing information among colleagues, author’s of scholarly articles propose original research and experiments to provide further knowledge of the subject matter.

Equally necessary in this process is to cite your sources. Always know how to properly cite a source as well as how to provide a source that provides where you retained that knowledge from. Providing citations gives your writing credibility; it gives the original author credit for supplying the content; and it gives your readers an optional outlet for further knowledge of the topic. Most importantly, citing sources prevents the writer from plagiarizing other authors.

Plagiarizing is a huge no-no in any industry. Serious consequences can be met if plagiarism is committed. Plagiarism is the worst offense in the academic world of content writing. As one definition states, “plagiarism is the unauthorized use or close imitation of the language and thoughts of another author and the representation of them as oneâ??s own original work.â? (

Sometimes plagiarizing someone else’s work can even happen if you’re not trying to. Typically what happens is the writer rewrites the original content thinking they havenâ??t plagiarized, but when they donâ??t give credit to the original writer, it becomes plagiarism.

Regardless of your particular situation, keep to the facts and cite everything that’s not your own and you will be just fine.


Basic Tips

Written by Krista Johnson -- May 15th, 2008 in Copywriting

Copywriting that is viewed as good, includes many strategies. If promoting products, or advertising events, or verbalizing articles based around controversy, specific procedures have to be taken to produce great written copy.Start by asking yourself what is the objective. Try asking yourself some follow-up questions: what is the main goal of appeal; what is the reasoning behind your choice of fonts, sizes, graphics; what message does your article send; and all other sections as well.

What you come up with for answers could be a bit startling. However, the most important question to answer is, “How do I simply get the first sentence of my content read?”. Each previously mentioned element of content goes into obtaining this answer. If a writer’s successful, his first attention grabbing sentence will push his readers onto the second sentence. This process causes anticipation amongst readers with wanting to know what the next content filled sentence contains. When a writer becomes talented with this process, he has now master what is called the chain reaction.

Also, remember that it’s important to satisfy your audience’s needs. One way to achieve this goal is to give readers something interesting or suspenseful to look forward to. Make sure to provide readers with information they’ll find trustworthy and reliable. And an obvious task to perform is to make sure your readers have the answers to the questions they might have.

Ultimately, keep to the facts and provide honest feedback and you’ll be on your way to a steadfast delivery of content.